WASHINGTON, March 19 -- Vision Chain, Inc. today announced that First Alert, a subsidiary of American Household (formerly Sunbeam), has chosen Vision to provide analytical software for use with key retailer point- of-sale and inventory data. First Alert will be collecting, managing, and analyzing sales data for its wide range of fire prevention products sold in retailers such as Wal-Mart, Home Depot, and Lowe`s.
"We selected Vision Chain as our multi-retailer category management system. The tool is easy-to-use with great output, and our IT group liked the automated approach," said Joe Serpico, Category Manager for First Alert/BRK Brands.
Vision Chain enables consumer products companies to consolidate point-of- sale, internal, and syndicated data to create dashboards for category analysts, national account managers, and international representatives. Vision Chain is more than just consolidating different data sources, its real benefit is the ability to provide data integrity across multiple key accounts and provide quick and actionable information.
Aurora, IL-based BRK Brands, Inc., makers of First Alert, offers smoke alarms, carbon monoxide alarms, fire extinguishers, and security products. First Alert products can be found in over 30 countries worldwide. In fact, you probably grew up in a home with a First Alert smoke alarm, 85% of U.S. households have at least one! First Alert(R) is still the single most recognized brand of smoke alarms and carbon monoxide alarms in the United States. In 1969, BRK Electronics (who would later launch the First Alert(R) brand) designed the first battery-operated smoke alarm to receive UL (Underwriters Laboratories Inc.) Listing. The First Alert brand was built on innovation, technology and a commitment to developing quality home safety products.
Washington D.C. - based Vision Chain, Inc. (www.visionchain.com) provides retail category management software to large consumer packaged goods (CPG) firms. Vision Chain clients include Fortune 500 firms like Heinz, Rubbermaid, and First Alert. Vision Chain software helps companies collect and analyze point-of-sale data to enable clients to become category captain partners with their key retailers.
CONTACT:
Nick Jean-Baptiste
Vision Chain Inc.
+1-202-261-6588
jean-baptiste@visionchain.com
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