Cabela`s Relies on ForeSee Results for Online Customer Satisfaction Measurement
ANN ARBOR, Mich.--March 24, 2003--ForeSee Results announced today that they will be working to measure and manage online customer satisfaction for Cabela`s, the World`s Foremost Outfitter(R) of Hunting, Fishing and Outdoor Gear.
Going beyond clickstream analysis, ForeSee Results is able to provide precise, actionable insight into how customers` satisfaction levels with various website elements will impact their future behaviors such as the likelihood to purchase again, purchase offline, or recommend the site to a friend.
Tom Rosdail, Manager of E-Commerce, said that Cabela`s chose ForeSee Results because they are able to capture actionable, statistically reliable data using the methodology behind the University of Michigan`s American Customer Satisfaction Index (ACSI). "Using the time-proven ACSI as a foundation for their methodology gives ForeSee Results an uncontested advantage over other web metrics," said Rosdail.
"Understanding our customer is understanding our business. To build a lifelong customer, we need to be certain we make it easy for him to accomplish his online goals, and ForeSee Results gives us a powerful tool to help our customers tell us what they want," continued Rosdail. "We see the data that ForeSee Results gives us as a series of solid stakes in the ground from which we can periodically and strategically measure our successes and improve our website."
ForeSee Results` unique understanding of the online retailer`s challenges allows them to provide solutions that help e-retailers resolve the issues that keep them up at night: profitability, website ROI, customer retention, and cross-channel optimization.
"The number of customers that actually buy online is usually a very small fraction of site visitors for most multi-channel retailers," said ForeSee Results President and CEO Larry Freed, an online customer satisfaction expert. "Because we apply the ACSI methodology, we can help e-retailers predict future performance instead of rehashing past performance. We can accurately measure online shoppers` satisfaction and obtain precise data on what improvements will impact their future behaviors; in doing so, we`re really giving online retailers a roadmap for site improvement and enhancements so they don`t have to guess what to do based on hits and clicks."
"By demonstrating a commitment to understanding how customer satisfaction impacts their business, Cabela`s is proving once again that they are a leader of the hunting, fishing, and outdoor gear industry," Freed added. "We`re looking forward to working with Cabela`s to ensure they get maximum value from their website and remain an industry leader."
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and specializes in converting satisfaction data into user-driven web development strategies.
Using the methodology of the American Customer Satisfaction Index (ACSI) developed at the University of Michigan, ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors like likelihood to purchase, return to the site, or recommend the site to a friend.
ForeSee Results, a privately held company co-founded by Compuware Corporation and CFI Group, is located in Ann Arbor, Michigan and on the web at www.foreseeresults.com.
About Cabela`s
Cabela`s is the World`s Foremost Outfitter of Hunting, Fishing and Outdoor Gear through mail-order catalogs, retail stores and a web site. The company publishes and mails more than 90 million catalogs each year to customers in all 50 states and 120 countries. Eight retail stores feature a complete selection of outdoor gear and clothing, as well as educational and informative wildlife displays.
Stores are located in Sidney and Kearney, Neb.; Owatonna and East Grand Forks, Minn.; Prairie du Chien, Wis.; Mitchell, S.D.; Dundee, Mich. and Kansas City, Kansas. Plans call for ninth store to be opened in Hamburg, Penn. in late 2003.
A comprehensive web site located at www.cabelas.com offers outdoor enthusiasts access to a full-line of outdoor gear, as well as comprehensive content pages with tips, stories and state-by-state outdoor recreation guides.
Contact:
ForeSee Results
Sarah Allen
202-535-7800
sallen@kearnswest.com
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