Bigfoot Interactive Hosts "PROfile Email Summit 2003"
First Summit of Industry Experts Assembled to Discuss The Amended S. 877 - Burns/Wyden CAN SPAM Bill
Speakers And Panelists to Include:
Jim Nail, Forrester Research; David Daniels, Jupiter Research;
Cynthia Bauerly, Office of Senator Charles Schumer;
Brian Huseman, FTC; Jerry Cerasale, DMA, and Emily Hackett, Internet Alliance
NEW YORK - October 27, 2003 - In an effort to share critical industry knowledge and provide essential tools for successful email communications, Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, announced that it will host "The PROfile Email Summit 2003." The New York City event, a timely event featuring industry thought leaders and email PROs, was designed by Bigfoot Interactive in order to educate marketers interested in understanding mission critical email issues like State and Federal Antispam Legislation, delivery optimization and emerging technologies. "The PROfile Email Summit 2003" will be held on November 13, from 8:30 a.m. to 5 p.m. at the Westin Hotel, NY, NY.
"Education is absolutely paramount in sustaining the rapid uptake of email communications across industries. We`ve assembled a cast of industry All-Stars who are committed to playing an integral role in advancing and sharing knowledge of this powerful communications channel and influencing best practices at the most advanced levels. The expertise and the industry insight our speakers possess on the current and future outlook of email and the market and legislative issues will benefit all attendees," commented Al DiGuido, CEO of Bigfoot Interactive. DiGuido will also be a speaker/host at the upcoming summit, and present follow-up results to Bigfoot Interactive`s ongoing market research efforts covering consumer email perceptions and interests.
The event will include panel discussions and keynotes with industry pros and Bigfoot Interactive executives. Two panels will cover some of today`s hottest email issues like delivery and legislation including the Can Spam Bill recently passed by the Senate which includes a proposal for a do not email registry amendment. "PROfile Email Summit" confirmed and expected speakers include: Jim Nail, Forrester Research Analyst; David Daniels, Research Director, Jupiter Research; Jerry Cerasale, Senior Vice President, Government Affairs, Direct Marketing Association (The DMA); Emily Hackett, State Policy Director of the Internet Alliance; Ragy Thomas, Chief Technology Officer of Bigfoot Interactive; Brian Huseman, Attorney, Federal Trade Commission (FTC); and Cynthia Bauerly, Counsel, Office of Senator Charles E. Schumer.
Following the email summit, Bigfoot Interactive will issue market research results to clarify consumer`s thoughts and behavior on email.
"The survey results will summarize consumer perceptions and behaviors to various email communications and represent our ongoing commitment to educating marketers, ISP/Email Service Providers, legislators and the industry in general on the consumers point of view," said Michael Della Penna, Chief Marketing Officer of Bigfoot Interactive.
For more information, or an invitation, please contact Beth Torrie at Bigfoot Interactive 212-995-7546 or btorrie@bigfootinteractive.com
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of industry-specific products and services includes scalable email delivery technology, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., The Washington Post, Newsweek Interactive, and MCI. Privately held and based in New York, the company`s investors include JP Morgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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Amy Shanks
Sloane & Company
Assistant Account Executive
wk: 212.446.1894
cell: 917.536.6664
ashanks@sloanepr.com
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