The European Fine Art Fair uses TrueSpectra Image Server for Image Delivery of Online Show Catalog
Full-screen image Pan and Zoom allows viewers to intimately inspect artwork
SAN MATEO, CA - March 20, 2002 - TrueSpectra, Inc. (www.truespectra.com) the leading provider of high-performance server-based imaging solutions, today announced that the TrueSpectra Image Server has been implemented on The European Fine Art Fair (TEFAF) Web site (www.tefaf.com). Brussels-based Art Solution, a custom application development firm specializing in high-end European art fair and art dealers` Web sites, handled the selection process and implementation.
TEFAF, the greatest art and antiques fair in the world, is currently underway in Maastricht, in the Netherlands (March 14 to 23, 2003). The unrivalled reputation of TEFAF Maastricht comes from the quality and rarity of the treasures it attracts. Only the most illustrious of the world`s art and antique dealers - nearly 200 eminent dealers from 13 countries - are invited to exhibit at TEFAF. These dealers bring to the Fair a wide range of exceptional and exquisite pieces of the highest quality.
Art Solution, responsible for delivering the superior quality artwork to the Web, needed an imaging solution to leverage the high resolution catalog images for the Web in a flexible and expeditious manner. Typically exhibitors provide imagery for the Web just days before the site launches in varying sizes and formats. With only days to load and size all of the catalog images, Art Solution turned to TrueSpectra Image Server to handle the image resizing and reformatting.
"TrueSpectra Image Server was the only imaging solution that could provide us with all of the functionality we needed," said Henry Blundell, co-founder and President at Art Solution. "With the Image Server we can load images once and resize them on-the-fly. That same image can also be used for interactive zoom and pan which gives online users the ability to examine the fine detail of the artwork before they arrive at the show."
TEFAF, renown for its in-depth vetting process for the art selection, scrutinized each piece for authenticity, quality, and condition. "By using the TrueSpectra technology, we can provide site visitors with a similar ability to view the intricacies of the artwork. This helps our collectors from around the globe find museum quality pieces that they can purchase with absolute confidence," commented a TEFAF spokesperson.
Art Solution has already successfully implemented TrueSpectra on the Foire des Antiquaires de Belgique Web site (http://www.antiques-fair.be) and plans to use TrueSpectra for a number of other art fair Web sites including Grosvenor House Art and Antiques Fair in London. "TrueSpectra fits the exact needs for the art market in displaying art works on the web," continued Mr. Blundell.
"We are pleased to add Art Solution and TEFAF to our growing list of successful customers," said V. David Watkins, President and CEO of TrueSpectra. "The site is a great example of how TrueSpectra Image Server can streamline development and allow companies to leverage high resolution catalog images for the Web. This addition continues to expand TrueSpectra`s penetration into the fine arts segment and clearly establishes the Image Server as the leading solution in the market."
About TrueSpectra
TrueSpectra, Inc. is the leading provider of high-performance, server-based imaging solutions. TrueSpectra Image Server is proven to streamline the image publishing and maintenance processes, saving customers time and money with technology based on industry standard HTTP. It easily integrates into existing infrastructures with minimal training. Customers include Fortunoff, Kinko`s, The Ohio State University, and Macy`s, among others. TrueSpectra`s partners include Speedera, Macromedia, Oracle, and Blue Martini Software. For additional information, please visit http://www.truespectra.com
About Art Solution
Art Solution sprl is a web based company located in Brussels and in Paris. It has been active in the Art & Antique market since 1998 and specializes in bringing high-end web solutions to all actors present in the art world such as Art Dealers, Fairs, Auctioneers, and Associations.
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