Marketing Resource Management Leader, SmartPath, Partners
Contact:
Jamie Farrell
FitzGerald Communications, Inc.
on behalf of SmartPath
617-585-2261
jfarrell@fitzgerald.com
Elizabeth Fairleigh
thE Connection
on behalf of MediaBin
404-874-4562
econnection@attbi.com
Combination of MRM and DAM Speeds Marketing Initiatives and Reduces Costs
Morrisville, NC and Atlanta, March 25, 2002 — SmartPath Inc., the visionary leader of marketing resource management (MRM) software applications, today announced a strategic partnership with MediaBin Inc., the pioneer in Digital Asset Management (DAM) solutions for global marketing. The integration of SmartPath’s MRM solution with MediaBin’s DAM solution provides comprehensive functionality to support production and project management initiatives for all marketing activities. This integration will offer large marketing organizations the capabilities they need to speed marketing campaigns and product launches while increasing efficiencies and reducing costs.
“MediaBin has built its reputation on solutions that protect brand integrity and reduce costs,” said Michael Doernberg, president and CEO of SmartPath Inc. “By combining MediaBin’s expertise in DAM with SmartPath’s MRM capabilities, we further enable marketing executives to better manage the increasingly complex demands of today’s marketing initiatives, and allow them more time for strategic leadership. The partnership with MediaBin is further validation of SmartPath’s commitment to delivering tools that enable the strategic planning, development, execution and evaluation of programs across the marketing supply chain.”
“SmartPath is recognized by Gartner Research and throughout the industry for providing leading MRM solutions for managing the marketing initiatives of forward-thinking marketers,” said David Moran, president and CEO of MediaBin. “We’re excited to partner with the top MRM vendor to deliver tools that are in step with the ever-evolving needs of corporations, enabling them to both protect and market their most critical assets: their brands.”
About SmartPath Incorporated
SmartPath is the visionary leader among marketing resource management vendors and provides the most comprehensive, robust, and flexible solution to companies whose marketing activities are critical to their success. SmartPath allows organizations to more effectively manage the planning and budgeting, development, management, distribution, and measurement of all their marketing initiatives – facilitating speed to market with more effective use of resources. SmartPath is the provider of choice for some of the world’s most innovative companies including GlaxoSmithKline, Wyeth, Leo Burnett, Victoria’s Secret, Kohler, and National Geographic. SmartPath is headquartered in Research Triangle Park, NC with European offices in London. For more information, visit www.smartpathinc.com.
About MediaBin
MediaBin Inc. is the pioneer in Digital Asset Management solutions for global marketing. Using MediaBin software Global 2000 corporations can market their products in cross-media channels while protecting brand integrity and reducing costs. MediaBin delivers off-the-shelf solutions that can be implemented quickly and deliver a 100 percent return on investment in less than six months for most clients. Actively working with industry-leading partners including Adobe, Aquent, Interwoven, Microsoft and others ensures standards-based, scalable solutions that meet business objectives today and in the future. As a key component of Enterprise Content Management, MediaBin can be integrated into corporate portals, Web content management systems, product catalogs, and eCommerce platforms to manage and deliver media assets across the enterprise. For more information, visit www.mediabin.com
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