Performics Adds Advertising Industry Veteran to Management Team
John Joseph Brings 20 Years of Expertise to Chicago`s Fastest Growing Company
CHICAGO - March 26, 2003 - Performics, a performance-based online marketing services company, today announced the appointment of John Joseph, 45, as senior vice president of client services. In this newly created role, Joseph oversees Performics` client service offering, ensures the satisfaction and growth of existing accounts, and manages the strategic development of Performics client service personnel.
"Attracting top-tier industry talent to our executive management team is a high priority for Performics," said Jamie Crouthamel, CEO of Performics. "John`s addition demonstrates our commitment to having a premier client service-oriented organization. Our current client base includes some of the best-known brands on the Web, and our clients and staff will benefit from his involvement."
Joseph brings more than 20 years of marketing and advertising experience to Performics, serving in both agency and client roles. Most recently, he was executive vice president of client services for Agency.com where he served such clients as British Airways, Nokia, HP/Compaq and Cigna. Joseph also served as president and CEO of Ketchum Directory Advertising, managing a base of key clients that included Allstate Insurance, Kinko`s, LensCrafters, Best Buy, Delta Air Lines and Best Western Hotels. Joseph spent eight years overseeing all marketing, advertising and stockholder relationship activities at Roto-Rooter Services Company, a $200MM nationwide home services entity.
Increased demand for performance-based media and specifically Performics` affiliate, search and e-mail marketing programs has fueled the consistent growth of Performics since its inception in 1998. In 2002, Performics generated more than four million e-commerce transactions for its retail, catalog and other direct marketing clients, up from 1.8 million in 2001. A combination of new account acquisition and increased sales volume from existing client programs accounted for Performics` continued overall growth.
About Performics
Performics acquires customers for retailers, catalogers and other direct marketers with performance-based online marketing services. Performics provides comprehensive distribution through affiliate marketing, search marketing and permission-based e-mail programs. The company offers a distinctive mix of active account management, advanced market expertise and proprietary tracking technology. Performics develops and implements customized programs that enable clients to acquire and reacquire online customers while only paying for a predetermined sale or action. Performics` interests are squarely aligned financially and strategically with both its marketers and its distribution partners.
Performics` clients include: America Online, Blair Corp., Bose, CompUSA, Eddie Bauer, Kohl`s, Palm, PC Connection, RedEnvelope, Spiegel, Verizon Wireless, and more than 180 others. For additional information, please visit www.performics.com.
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