Mirror Image Enhances e-Commerce Offering with Digital Assets Library
RapidBuy Solution Offers Customers Fast, Secure and Authenticated Software Delivery
Woburn, Mass., - Tue, March 25, 2003 -- Mirror Image® Internet, an innovative global e- Business provider of managed content delivery, e- Commerce and Web services, and a subsidiary of Xcelera Inc. (AMEX: XLA), today announced that it has enhanced its RapidBuySM Global e-Commerce Services suite by making available a comprehensive library of downloadable digital assets to online merchants and publishers from leading global electronic distribution supplier, Global Digital Markets (GDM). As a wholly- owned Mirror Image subsidiary, GDM offers a unique, open distribution model that provides a more efficient means for customers to obtain and sell products such as software, books and music directly on the Web.
“With large scale, online retailers like Amazon using our library to guarantee the speedy delivery and quality of electronic commodities like software downloads, it’s clear that we’re able to satisfy and manage even the most sophisticated online businesses,” said David Bowman, General Manager of Global Digital Markets. “Anyone turning to Mirror Image will not only profit from faster and easier to navigate storefronts, but will also benefit from an extensive product library and channel connections to the retail and publishing communities.”
By adding a comprehensive digital assets library, expanded distribution channels and expert management processes, Mirror Image’s RapidBuy suite of services connects retailers, resellers and distributors with content vendors and software publishers to effectively bring value to both sides of the supply chain. The end result provides numerous management and technology advantages, including:
Retailer, Reseller and Distributor Benefits
• Access to a comprehensive inventory of up-to- date, downloadable products
• Ability to contact multiple publishers through aggregated merchandizing efforts
• Validated data accuracy through a clearinghouse that enables easy reconciliation
• Comprehensive technology support
Content Vendor and Software Publisher Benefits
• Distribution strategy consolidation
• Utilization of advanced technology services (e.g., licensing, subscription services, “try-before- you-buy” testing)
• Ability to electronically distribute products faster to customers
“We were impressed with Mirror Image’s ability to quickly build and fill an interactive storefront that specifically addressed our requirements. With direct access to a library of high-quality titles that have promotional discounts built-in, Mirror Image`s RapidBuy e-Commerce service enables us to more reliably meet the demands of our online customers,” said Marc DSouza, Director, www.Discountbob.com (http://commerce.mii.instacontent.net/discount_bob). “ In addition, this powerful solution helps us to guarantee site uptime while eliminating the day-to-day operations associated with site management and maintenance.”
Mirror Image’s reliable and seamless distribution process enables organizations to spend more time cultivating new customers and driving product sales, without having to worry about the aggravation of managing various e-Commerce processes.
About RapidBuy Global e-Commerce Services
The RapidBuy Global e-Commerce Services are flexible, integrated solutions that reliably deliver and support the fulfillment of digital assets and physical products to users worldwide. From building, hosting, managing and marketing online stores to providing comprehensive back-end services, both merchants and publishers can take advantage of Mirror Image’s e-Commerce services, which reside on top of Mirror Image’s advanced Content Access Point® (CAP) platform. As part of the family of RapidBuy services, store owners have the ability to integrate technologies like storefront design, customized shopping carts, multi-currency payment, transaction processing, real-time fulfillment and sophisticated fraud screening to provide comprehensive turn-key solutions that improve revenue opportunities, reduce costs and optimize the user experience.
About Global Digital Markets
Global Digital Markets (GDM), a leading global electronic distribution supplier of digital assets, is a wholly-owned subsidiary of Mirror Image Internet. With a comprehensive digital distribution channel, GDM works closely with content vendors and software publishers to provide online retailers, resellers and distributors with a comprehensive inventory of up-to- date, downloadable products. With over 120 publishers carrying more than 1,000 top-quality titles, GDM’s expansive digital asset library satisfies powerhouse retailers and distributors like Amazon, H&R Block and Ingram Micro. To see a GDM showcase at work, please visit www.gdmarkets.com.
About Mirror Image Internet
Mirror Image Internet, an innovative global e-Business provider of managed content delivery, e-Commerce and Web services, increases the speed, performance and reliability of content, application and transaction delivery. With an enterprise-class infrastructure that combines an optimal mix of connectivity, processing power and storage, Mirror Image helps organizations efficiently serve users by utilizing the power of the Web to increase revenue opportunities, reduce infrastructure costs and improve customer satisfaction. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image serves Global 2000 enterprises, service and hosting providers, publishers and e-businesses worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit http://www.mirror-image.com.
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