Web-Based Interface, New Features Augment Market-Leading Platform`s Ease of Use
WESTLAKE VILLAGE, Calif.--Nov. 3, 2003--ValueClick, Inc. (Nasdaq:VCLK - News), the single-source provider of media, technology and services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, today announced that its Be Free affiliate marketing subsidiary is introducing significant enhancements to its flagship BFAST affiliate marketing platform, including a Web-based interface and new features to help merchants generate even more business through their affiliate programs.
Today`s announcement is particularly important because it signals that Be Free has successfully delivered enhancements based on the input from its customer base, and completed the enhancements in time for the all-important holiday buying season.
Now, the more than 200 worldwide Be Free merchants can enjoy an even easier, Web-based interface to all of BFAST`s core program management functions, as well as new features that enable merchants and affiliates to increase customer conversion and revenue opportunities, including:
• Offer Management: A merchant can now quickly create and deliver special and seasonal offers to their affiliates, and affiliates can easily sort and choose from these offers through a special "offer search" area on the merchant`s affiliate partner gateway.
• Real-Time Reporting: Affiliates, particularly those purchasing search terms as part of their program participation, can now quickly view the results of the merchant promotions they have placed on their sites.
"The powerful combination of providing Web-based interfaces and new merchant and affiliate partner management features demonstrates Be Free`s continued focus on helping our customers and partners execute their programs in the easiest and most efficient manner," said Blair Heavey, general manager of Be Free. "We remain committed to listening to our clients, and providing solutions that best serve their needs."
About ValueClick
ValueClick, Inc. (Nasdaq:VCLK - News) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our four business units:
• ValueClick Media (www.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.
• Be Free (www.befree.com) provides measurable, ROI-focused technology and services to help marketers increase online leads and sales, utilizing Affiliate Marketing, Search Marketing, and Automated Merchandising.
• Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and website publishers manage their online advertising and permission-based email campaigns.
• AdWare (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management.
For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 28, 2003, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Contact:
ValueClick, Inc.
Gary J. Fuges, 818-575-4677
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