FINDWHAT.COM ANNOUNCES ITS NEW CAMPAIGN SCHEDULER - SIMPLIFYING FINDWHAT.COM ACCOUNT MANAGEMENT FOR ADVERTISERS
Product Contact:
Karen Yagnesak
FindWhat.com
239-561-7229
KarenY@FindWhat.com
- Industry Leader Continues to Provide Better Tools to Manage Performance-Based Online Advertising Campaigns -
FORT MYERS, FL - March 27, 2003 - FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today announced the launch of a helpful new feature-FindWhat.com Campaign Scheduler.
FindWhat.com Campaign Scheduler is an innovation that allows FindWhat.com advertisers to schedule when their FindWhat.com campaigns will run. This allows advertisers to better manage and control their online advertising by automatically activating and deactivating their FindWhat.com campaign within date ranges set by the advertisers themselves.
FindWhat.com has always focused on providing better and more creative tools and features for online advertisers; by taking standard features that are found in offline advertising and automating them, FindWhat.com creates a process that makes online marketing and advertising that much easier. “Advertising online should be easy to manage and track,” stated Craig Pisaris-Henderson, chairman and CEO of FindWhat.com. “FindWhat.com Campaign Scheduler takes into consideration the needs of certain online marketers to run pre-scheduled campaigns, rather than having to manually turn their accounts off and on.”
Key features include: a one step process to schedule campaign start and end dates, the ability to schedule multiple campaign dates based around advertisers’ schedules and/or marketing plans, and the ability to change or delete previously scheduled campaign dates. This simplifies advertisers’ management of FindWhat.com campaigns, as they merely need to set up a new campaign date range to “reactivate” their keyword ads, without any additional hassle of recreating or resubmitting their ads.
About FindWhat.com®
FindWhat.com operates online marketplaces that connect the consumers and businesses that are most likely to purchase specific goods and services with the advertisers that provide those goods and services. Online advertisers determine the per-click fee they will pay for their advertisements, which FindWhat.com and its private-label partners such as Terra Lycos’s Lycos.com and HotBot distribute to millions of Internet users. The FindWhat.com network includes hundreds of distribution partners, such as CNET’s Search.com, Excite, Webcrawler, NBCi, MetaCrawler, Dogpile, and Go2Net. Advertisers bid against each other for particular keywords or phrases through an open, automated, bid-for-position system, where the advertisement of the website with the highest bid appears first, with all other advertisers listed in descending bid order. This cost-effective, pay-for-performance model allows Web advertisers to pay only for those prospects who click-through to their sites, and increase their potential for exposure through the millions of advertisements distributed throughout the network per day. More information on FindWhat.com is available on the Company’s website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “plan”, “intend”, “believe”, “project”, “guidance”, “estimate”, or “expect”, or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com`s reports filed with the U.S. Securities and Exchange Commission. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com`s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
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