BIGFOOT INTERACTIVE LAUNCHES ADVANCED EMAIL DELIVERY AND MONITORING SERVICES FOR PERMISSION-BASED MARKETING COMMUNICATIONS
Ari Osur
212.295.2875
aosur@bigfootinteractive.com
Jocelyn Johnson, Sloane & Company
212.446.1867
jjohnson@sloanepr.com
Automated Delivery Alerts, List Hygiene and Content Scoring Keep Clients Informed of Possible List, Content, Delivery and `False Positive` Issues
NEW YORK – April 02, 2003 – Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the availability of several new services designed to help permission-based marketers avoid, limit and quickly detect email delivery problems and the increasing incidence of "false positives." False positives occur when content and volume-based filters utilized by ISPs and Web-based email providers incorrectly identify requested, opt-in email as unsolicited commercial email (spam). The services, previously available on an ad hoc basis, feature several new components built directly into Bigfoot Interactive`s market-leading technology platform, DREAMSM, including List Hygiene and Content Scoring, as well as an exclusive standalone automated delivery monitoring service called DREAMonitorSM.
List Hygiene enables marketers to quickly suppress and eliminate potential delivery issues prior to deployment by comparing a client`s list to a series of proprietary problem or invalid email addresses compiled by Bigfoot Interactive. Content Scoring, now fully integrated into DREAMSM, is an extension of Bigfoot Interactive`s existing delivery lab and consulting services that allows clients to score their existing copy and creative elements against leading content-based filters and Bigfoot Interactive`s observed best practices. Finally, DREAMonitorSM helps clients manage, monitor and optimize the delivery of mission-critical, permission-based email messaging across all of the major Internet Service Providers (ISPs) and Web-based email providers, including AOL, MSN, Hotmail, Earthlink, Yahoo!, and several others. Managed by a dedicated staff overseeing delivery operations and key email gatekeeper relationships, DREAMonitorSM leverages Bigfoot Interactive`s comprehensive technology platform and advanced reporting to automatically alert clients of potential delivery and absorption issues based on deviations from client-specific campaign performance averages or preset rules.
"As the harmful rise in unsolicited email continues, the ongoing evolution and development of anti-spam efforts is a welcomed market reality that also requires advanced expertise," said Al DiGuido, CEO, Bigfoot Interactive. "The challenge for legitimate, permission-based marketers is to distinguish and ensure the delivery of their requested email communications in the current environment. Bigfoot Interactive`s new delivery and monitoring services equips marketers with the intelligence and guidance needed to limit the occurrence of false positives and to optimize the overall efficiency and performance of their email communications."
In addition to monitoring, Bigfoot Interactive also provides a host of strategic services including delivery best practices, preference center design and hosting, opt-in email confirmations and triggers, real time opt-out processing, enhanced data hygiene such as domain validation, and legislative and legal briefings. Bigfoot Interactive is also an active member of the Association for Interactive Marketing`s Council for Responsible Email (CRE) Delivery Committee as well as JamSpam, two organizations dedicated to building industry standards, best practices and legislation around email delivery issues. Bigfoot Interactive executives will be participating on the Economics of Spam panel at the upcoming FTC Spam Forum in Washington, D.C. on May 1, 2003.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of industry-specific products and services includes scalable email delivery technology, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., The Washington Post.Newsweek Interactive, and MCI. Privately held and based in New York, the company`s investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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