Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Thursday, November 8, 2001   
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BlueLight launches PC store with HP

San Francisco-based BlueLight.com, the e-commerce division of Kmart Corp., Troy, MI, has launched a computer store on its site with Hewlett Packard. The Hewlett Packard store features personal computers, personal digital assistants, digital cameras and accessories. BlueLight says the addition of the HP store is another example of how Bluelight.com is expanding Kmart’s real-world selection of goods with top-name, higher-end brands and merchandise. Items purchased at the HP store at BlueLight.com can be returned at any of the 2,100 Kmart, Big Kmart and Super Kmart stores for refund or exchange.

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