Bluefly.com’s October sales grow 68%
October sales at Bluefly Inc.’s Bluefly.com store, a retailer of off-price designer fashions, grew 68% over October 2000 to $2.7 million from $1.6 million, Bluefly reported today.
Net sales for the first ten months of 2001 reached $17.7 million, 33% over the $13.3 million in the first ten months of 2000.
"I am extremely pleased by our October sales number," said Ken Seiff, Chief Executive Officer of Bluefly, Inc. "Our business was strong in all three of our departments, including women`s, men`s and home products. Fresh inventory receipts, including deliveries of in-season merchandise, as well as direct mail and e-mail marketing contributed to this success."
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