Internet Retailer - Strategies For Multi-Channel Retailing


News Stories
News Stories Wednesday, November 14, 2001   
E-Mail 'An interactive web site for La-Z shoppers' to a friend  Printer Friendly: An interactive web site for La-Z shoppers   

An interactive web site for La-Z shoppers


La-Z-Boy Inc. is really letting customers live up to its name. Customers at www.lazboy.com can design their own recliners without even leaving their homes.

Online customers can combine fabrics and frames of their choice to create recliners, sofas, sleeper sofas and other furniture. They then can send their furniture creations to local dealers to begin the purchasing process, ask questions, check stock, set up an in-store appointment or check special offers.

Shoppers save their customized pieces in the new My Gallery section.

La-Z-Boy developed the customization technology with Intellitek, with which it also developed the La-Z-Boy Screen Test video catalog.

Back...

Copyright © 2006 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides