High-income users most likely to shop online
High-income Internet users are most likely to shop online than users with lower incomes, according to a survey released this week from JupiterResearch.
Of users with annual household incomes of $100,000 or more, 70% said they research and purchase products online, Jupiter says. In comparison, of users with annual household incomes of less than $35,000, 55% said they research products online and 50% said they purchase products online.
High-income users tend to be more actively engaged with the Internet overall compared with the overall user population, and have used the Internet for a longer time, Jupiter says.
Overall, 62% of users researched products online and 59% purchased products online.
Jupiter also found that e-mail and search still rank above online shopping as the most popular online activities.
Jupiter based its report, US Online User Consumer Survey, 2005, on an e-mail survey of 3,730 people in May 2004.
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