Harbor Freight Selects EasyAsk to Enhance Online Shopping Experience
Largest Tool and Equipment Catalog Retailer Embraces Intuitive Search and Navigation for Greater Customer Satisfaction
LITTLETON, MASS. – November 3, 2003 – EasyAsk, a market leader in information access software, and the only provider of Synchronized Search and Navigation™, today announced that Harbor Freight Tools (www.harborfreight.com), the largest tool and equipment catalog retailer, has selected EasyAsk’s e-commerce platform for integrated online search, navigation, merchandising and analytics. EasyAsk allows Harbor Freight’s Internet customers to quickly and accurately find the tools and equipment they need, dramatically improving the online shopping experience.
By adding EasyAsk’s industry-leading platform to its popular online retail site, Harbor Freights enables customers to intuitively search Harbor Freight’s inventory of more than 7,000 items and to navigate through criteria, such as category, price range and manufacturer, to find exactly what they are looking for. With EasyAsk’s innovative search technology, online shoppers can type in keywords or natural-language queries (e.g., “drill bits under $7”) to retrieve precise results based upon their exact criteria.
“EasyAsk’s search and navigation technology allows us to offer our online customers the same high quality shopping experience that’s offered at Harbor Freight retail stores—and a much larger selection of quality tools and equipment,” said David Martel, Harbor Freight’s vice president of marketing.
He continued, “Customer service plays a critical role in cultivating the strong customer loyalty that is extremely important to our business. EasyAsk enhances service to our online customers by providing them with intelligent search and navigation that essentially serves as a virtual sales assistant.”
“Traditional bricks-and-mortar companies like Harbor Freight are taking a leadership position in e-commerce by selecting EasyAsk’s next-generation search to improve their customers’ shopping experience and to increase revenues,” said Bob Alperin, CEO and president of EasyAsk. “With competitors just a click away, it’s more important than ever to offer customers intuitive and precise search and navigation so they can find exactly what they want to buy quickly and easily.”
About EasyAsk
EasyAsk is a leading provider of intuitive and precise information access solutions that empower enterprise users to quickly find and retrieve critical business information. Powered by a unique linguistic capability, EasyAsk’s Synchronized Search and Navigation platform accesses both structured and unstructured data, intelligently interpreting users’ queries to find accurate and complete results with unprecedented efficiency. Leading retail, financial services and business-to-business companies such as Lands’ End, Siemens Medical Systems (SMS) and GlaxoSmithKline use EasyAsk’s technology. Over 100 companies have acquired EasyAsk’s core technology. EasyAsk partners include IBM and SAIC. Leading investors include Sigma Partners and Flagship Ventures. EasyAsk is headquartered outside of Boston with sales and support offices throughout the U.S., and internationally in England and Belgium. For more information, please visit our website at www.easyask.com or contact us at 1-800-425-8200.
Contact:
Akemi Tinder
781-455-8250
akemi.tinder@rfbinder.com
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