CoolSavings’ Select Response Drives 10-25% E-mail Response for Advertisers
New Version of Unique Service Enables Companies to Reach Consumers When Purchase Intent is Highest
CHICAGO, IL — November 17, 2003 — Online direct marketing and media company, CoolSavings, Inc. (OTC:BB CSAV), is helping marketers gain 10-25 percent response rates to highly targeted, permission-based e-mail campaigns through the new version of its unique Select Response service. Select Response works by triggering targeted e-mail to consumers the instant they answer a company’s customized survey questions, thereby enabling marketers to reach consumers when their purchase interest in the company’s product or service is highest. Marketers can also deliver e-mail to Select Response survey respondents over a long-term re-contact campaign.
Since the service’s launch in June 2001, CoolSavings has elicited more than 240 million consumer responses to Select Response survey questions. Among this data, for example, CoolSavings can tell advertisers that:
o 125,000+ CoolSavings members are planning to buy a new car in the next 3 months
o 100,000+ members are planning to buy a DVD player in the next 3 months
o 1.4+ million members want more information on diet/weight control
o 75,000+ women members are expecting a baby in the next 3 months
o 1+ million members are interested in receiving information and offers for allergy sufferers
In addition, the new version of Select Response offers even more advanced targeting capabilities. Marketers can now target Select Response survey respondents based on geographic and demographic data such as zip code, age, income, gender and ethnicity.
"Select Response is a unique and highly effective service for fulfilling the needs of both advertisers and consumers," said Matthew Moog, President and CEO of CoolSavings. "Consumers want greater control over their e-mail, and advertisers want greater receptivity and response. Select Response meets that challenge by enabling consumers to self-qualify themselves for timely offers they will value. As a result, advertisers receive high response rates and opportunities to build valuable relationships with interested consumers."
"Scholastic has utilized CoolSavings’ Select Response e-mails for well over a year," said Denise Picon, for Scholastic, Inc. the world’s largest publisher and distributor of children’s books. "Our offers are able to reach just those appropriate customers. Select Response has given us quality leads with this targeting. Few sites are willing to target in such a way as the Select Response program."
Wilsons Leather, Universal Studios, David`s Bridal, Service Master, Entertainment Book, Household Financial and Matchnet are among the advertisers who have used the Select Response service.
For clients who prefer, data collected through Select Response may also be used to target postal direct mail or convergence campaigns that incorporate both postal mail and e-mail for an integrated on- and offline campaign.
About CoolSavings
CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology, CoolSavings enables a wide variety of advertisers to identify and engage their best customers using highly targeted services such as printable couponing, lead generation, e-mail, category newsletters, direct mail and product sampling. CoolSavings’ popular consumer savings destination, coolsavings.com, is ranked the #1 coupon site on the Internet by Nielsen NetRatings.* CoolSavings’ consumer database contains nearly 12 million users who have been active in the last 12 months.
* Nielsen/NetRatings, September 2003.
CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.
Cautionary Note Regarding Forward-Looking Statements
Statements in this press release regarding CoolSavings` business that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the statements under "Business Outlook" and other statements regarding the CoolSavings` expectations, beliefs, hopes, intentions or strategies. Where possible, such forward-looking statements have been identified by use of words such as "project", "target," "forecast," "believe," "expects," and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause CoolSavings` actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, CoolSavings’ to meet any debt repayment or equity redemption demands of its preferred stockholders, CoolSavings` ability to protect its patents, trademarks and propriety rights, the successful introduction of new products by CoolSavings, the ability to add new members, the ability to attract, assimilate and retain highly skilled personnel, and CoolSavings` ability to retain its advertisers. For further discussion of some of the risks, uncertainties and other factors which could cause actual results and performance to differ from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in CoolSavings` Form 10-Q for the quarter ended September 30, 2003, as filed with the SEC. Except as expressly required by the federal securities laws, CoolSavings undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or developments, changed circumstances, or any other reason.
Contacts
CoolSavings, Inc.
Melissa Rabin, 312-224-5153
melissa@coolsavings.com
or
Kupper Parker Communications
Mary Sawyer, 314-290-2047
msawyer@kupperparker.com
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