Performics Named Overture Strategic Provider
CHICAGO – November 18, 2003 – Performics® Inc., a leading performance-based online marketing services company, today announced it has received the designation of Overture Strategic Provider. The designation offers premium benefits to Performics’ dedicated search team and Performics’ clients and is recognition of the company’s prominent position in the dynamic and fast growing search engine marketing (SEM) industry.
“Performics provides a comprehensive suite of technology products, an excellent understanding of the search space, and represents some of the most respected companies doing business on the Internet,” said David Karnstedt, senior vice president and general manager, Direct Business, Overture. “Performics sets a high standard for search engine marketing companies and we are pleased to designate them as one of the first Overture Strategic Providers.”
The Strategic Provider designation is the highest service level in Overture’s Ambassador Program, which was developed to provide value added services and enhance credibility to high-performing search engine marketers. To qualify as an Overture Strategic Provider, Performics fulfills requirements that include demonstrating expertise in paid placement campaign management.
With Performics internal team of search marketing experts managing hundreds of thousands of keywords for more than 100 clients the company continues to extend its leadership position in search engine marketing. Performics’ has integrated both keyword management and bid management technology within ConnectCommerceSM, the Performics tracking and reporting technology platform. This integration enables marketers to track performance and conversions across all online marketing programs including paid search listings, affiliate marketing, e-mail marketing, portal and other online media buys.
“We are pleased to receive the Overture Strategic Provider designation and appreciate the recognition of Performics’ leadership position in search marketing,“ said James Crouthamel, president and CEO of Performics. “Performics is a unique SEM because of our comprehensive approach to online customer acquisition. Our technology enables Performics to scale its industry-leading SEM services across a large base of marketers.”
“Overture has proven to be a very valuable partner for Performics and a significant driver of sales and leads for our clients,” added Crouthamel. “We value our relationship with Overture because of the results we produce together, their open approach to constantly improving products and our companies’ shared commitment to the growth of our industry.”
Performics, a leader in both search engine marketing and affiliate marketing, launched its first search program more than three years ago and now manages search-marketing efforts for more than 100 leading multi-channel marketers including, America Online, Bose, CHEF’S Catalog, L.L.Bean, Kohl’s and Travelweb.
About Performics
Performics acquires customers for leading multi-channel marketers with performance-based online marketing services. Performics provides comprehensive distribution through affiliate and search marketing and lead generation programs. The company offers a distinctive mix of active account management, advanced market expertise and real-time tracking and reporting technology. Performics` interests are squarely aligned financially and strategically with both its marketers and its distribution partners.
Performics` clients include: America Online, Blair Corp., Bose, CompUSA, Eddie Bauer, HP Shopping, Kohl’s, L.L.Bean, PC Connection, RedEnvelope, Verizon Wireless, and more than 200 others. For additional information, please visit www.performics.com.
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