Google tops in conversion volume in May, Did-It search engine index shows
Search engine marketing company Did-it.com’s conversion index data for May show both the volatility of search engine performance rankings, and also the continuing stability of engines holding the top positions.
Google again ranks number one in conversion volume, followed by Yahoo and AOL.com, which repeats the previous month’s positions for all three engines. Search engine Information.com rose from number eight in April to four in May, while Myway.com maintained the number five spot. Conversion volume is tracked in the index because “high conversion rates are worthless without significant volume,” according to Did-It.
While search engine Overture ranked 13th in conversion volume in May, it had the highest conversion rate, rising from the fifth spot on that measure the previous month. In order, the search engines holding the remaining top four positions in terms of conversion rate in May were Viewpoint.com, Yahoo, Comcast.net and Aol.com. Did-It’s conversion rate index compares conversion rates of paid placement clicks originating from the search engines including an analysis of the component parts of search traffic networks.
A third element of Did-It’s conversion index is the measure of click volume. Did-It notes that click volume tends to remain stable from month to month. In order, the top five engines receiving the highest click volume in May were Google, Yahoo, AOL.com, MSN.com and myway.com.
The data, spanning tens of million of search-influenced transactions across client campaigns, is weighted by comScore Media Metrix usage data and Did-it click and conversion data. Did-it has compared the normalized data, reflecting activity across a broad spectrum of marketers and industries, to a stock market index.
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