Landing tops in search results is worth $100,000 a month to Travelworm.com
Discount travel service Travelworm.com spends $100,000 a month buying search placements at Overture.com and FindWhat.com—and is a believer in pay-for-placement search, CEO Brad Brownstein tells Internet Retailer. "Keywords and pay per click are the most effective advertising I can do online," Brownstein says.
Conversion rates made Brownstein a believer. He says conversion rates among consumers who find the company through Overture is 2% to 3%, about twice the rate of conversion among consumers who reach the site through other sources, such as online ads.
Travelworm pays from 1 cent to $2 for each of 2,500 words to be listed at the top of search results.
Travelworm also uses page optimization to land higher in the results where it can’t pay for placement.
Back...
