eBay and Home Depot cling to top spot among home and garden retail sites
The leaders in the retail home and garden sector suffered a decline in unique visitors in November, but not enough to force them to relinquish their top spots, reports Nielsen Online.
Unique visitors to No. 3 Lowe’s grew 15%, but it wasn’t enough to move Lowe’s any higher than it had been a year ago. The top 10 retail web sites in home and garden, with unique visitors (in millions) in November 2007 and November 2006, with growth, according to Nielsen Online, were:
- eBay Home, 11.85, 13.36, -11%
- The Home Depot, 10.60, 11.70, -9%
- Lowe`s, 8.98, 7.83, 15%
- Home Shopping Network, 4.76, 5.01, -5%
- eBay Crafts, 4.05, 4.46, -9%
- Linens `n Things, 3.74, 2.81, 33%
- Joann.com, 2.75, 2.31, 19%
- IKEA, 2.56, 2.28, 13%
- Pottery Barn, 2.43, 2.05, 19%
- Northern Tool + Equipment, 1.59, 1.64, -3%
Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited. This is a custom list compiled by Internet Retailer of the top 10 e-commerce sites in this category based on Nielsen Online data.
Collections Etc. led by time spent per shopper. The top 10 retail home and garden sites in minutes and seconds, and unique visitors in millions, in November, according to Nielsen Online, were:
- Collections Etc., 24:17, 1.46
- LTD Commodities, 20:33, 1.21
- Home Shopping Network, 19:07, 4.76
- Lakeside.com, 18:53, 1.51
- BrylaneHome, 18:05, 1.18
- Pottery Barn Teen, 12:20, 0.39
- TerrysVillage.com, 11:46, 0.64
- HarborFreight.com, 11:08, 1.45
- Lowe`s, 10:31, 8.98
- RestorationHardware.com, 10:05, 0.70
In November, the top 10 consumer goods home and garden advertisers, in terms of online ad impressions, in millions, according to Nielsen Online’s AdRelevance Report, were:
- Sears Holdings Corp., Sears, 749.89
- Sears Holdings Corp., hard goods, 220.54
- The Clorox Co., Clorox, 54.31
- Unilever, ALL, 42.47
- Georgia-Pacific Corp., Dixie, 18.33
- S.C. Johnson & Son Inc., Glade, 17.88
- Aero Products International Inc., AeroBed, 17.44
- Altria Group Inc., Tassimo, 15.41
- Royal Philips Electronics, Norelco, 13.00
- The Clorox Co., Glad, 8.38
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