Cellfire, which transmits merchant discount offers to consumers’ cell phones, has named Mike Crumlin to head up business development, responsible for developing and expanding business relationships.
"Successful business partnerships are critical to achieving our long term growth objectives," says Brent Dusing, CEO of San Jose, CA-based Cellfire. "Mike brings with him to Cellfire a wealth of expertise and leadership that will help us expand and maximize our business throughout the country."
Crumlin’s 25-year career includes posts at several telecommunications companies. He also served as a member of the Maryland General Assembly.
Merchants using Cellfire’s service include Hardee’s, Hollywood Video and Virgin Megastores.
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