Tomax and Mindshare Partner to Enhance Retail Customer Experience
Joint Offering Will Measure Customer Response to Improve Store Operations
SALT LAKE CITY, Nov. 19 -- Tomax Corporation and Mindshare Technologies announced today that they will partner to provide retailers with information designed to improve their store operations. Tomax clients who currently use the company`s Retail.net(R) suite to manage key operations like point-of-sale, back office tasks and labor scheduling will be able to gain daily input from customers about their shopping experience.
Historically retailers have been forced to measure the customer experience by proxy, by analyzing sales data or store traffic. Now, with Mindshare`s next generation interactive voice response technology, Tomax Retail.net users will be able to directly query customers about their perceptions of store performance.
"Mindshare Technologies is a leader in Customer Experience Management and Monitoring (CEM2)," said John Sperry, President and CEO of Mindshare Technologies. "Our CONNECT(TM) application will deliver customer-provided data to Retail.net users, generating actionable ideas for improvements at the retail store."
"Tomax applications allow retailers to manage store operations as they occur, wherever they occur -- a concept we call retail-in-realtime," remarked Eric Olafson, President and CEO of Tomax. "Now, Retail.net users can employ web delivered feedback from Mindshare to learn what their customers are saying. Instead of managing by guesswork or conjecture, retailers will actually know what their customers want, and can execute changes in realtime to meet those demands."
About Tomax
Tomax Corporation is a leading provider of web-based solutions for retail operations and multichannel management. The Tomax Retail.net(R) solution enables retailers to create a retail-in-realtime(TM) infrastructure using four primary components: Customer Management, Transaction Management, Portal/Workflow and Workforce Management. Retail.net components can be hosted by Tomax or the retailer and can be rapidly deployed and modified to support comprehensive requirements. Over 100 branded retail chains rely on Tomax solutions, including Kroger, Safeway, Winn-Dixie, Viking Range, Franklin Covey, Ultimate Electronics, Gateway Computers, TJ Maxx/Marshalls, and 24 Hour Fitness. For more information about Tomax, call 801-990-0909 or visit www.tomax.com .
About Mindshare Technologies
Mindshare Technologies employs ground-breaking software technology in a hosted solution to provide critical insight into the customer experience, daily, by store. The Mindshare CONNECT(TM) solution lets you understand your customers with unprecedented clarity at minimal cost compared to traditional methods. The effect of any changes to store facilities, personnel or operations can now be monitored through the eyes of your customer, immediately. For more information, call 801-263-2333 x19 or visit www.mindsharetech.net.
CONTACT:
Ravi Bagal
Tomax Corporation
1-801-415-6428
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