Casual Male Selects ATG as Foundation for Commerce Site Re-launch
Leading retailer turns to ATG Commerce to meet the needs of its rapidly expanding online business
CAMBRIDGE, Mass., November 24, 2003 - ATG (Art Technology Group, Inc., NASDAQ: ARTG), a leading provider of innovative software applications for commerce and customer self-service, today announced that Casual Male Big & Tall, America`s leading retailer of men`s big and tall clothing, has selected ATG Commerce to serve as the platform for the re-launch of its casualmale.com commerce site.
Having launched more than 475 retail locations and a popular catalog during its 30-year history, Casual Male first went online in 2000. Over the past two years web sales have grown four fold and are expected to double again for 2003. To accommodate this growth, Casual Male identified the need for a more scalable, flexible commerce platform and, after evaluating a number of vendors, turned to ATG.
"The growth of the online business made a more scalable and independent site a necessity," said Jack McKinney, CIO, Casual Male. "ATG`s scalability was unmatched while its manageability was very attractive in terms of what we hope to accomplish in the future with the site."
Casual Male will re-launch the casualmale.com site in 2004 with implementation services being provided by Professional Access, a certified ATG partner. Casual Male plans to make significant use of ATG`s Scenario Personalization as part of its effort to enable the line-of-business user to make site changes (i.e. promotions, campaigns, etc.) aimed at deepening customer loyalty and reducing shopping cart abandonment.
"Casual Male is a great example of the dynamic that has taken place in the retail industry over the past few years as companies have integrated their various sales channels," said Phil London, senior vice president of products and technology, ATG. "By putting in place a scalable, feature-rich platform such as ATG, Casual Male is not only assured that it will be able to handle future online growth, but also use its site as a tool to enrich its customer relationships."
Casual Male required a strong, delivered solution, and a partner that has exceptional implementation skills with the ability to perform critical knowledge-sharing with the internal Casual Male team. The ATG/Professional Access combination proved to be the ideal fit for such requirements.
About ATG
ATG (Art Technology Group, Inc.) is a leading provider of innovative software applications for commerce and customer self-service. Customers around the globe rely on ATG for frontline applications that enhance and improve the entire customer lifecycle experience. Deployed on the industry`s most popular application servers, ATG`s application suites for e-commerce, portals, and relationship management are ideal for integrating online initiatives across the enterprise.
ATG has delivered online solutions to blue-chip companies worldwide including Aetna Services, Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J.Crew, Sun Microsystems, Walgreens, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com.
©2003 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. and ATG Commerce and ATG Personalization are its service marks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in their periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include, but are not limited to, the following possibilities that: customer may not experience its expected results or any particular sales growth following its anticipated launch; partner implementation of the ATG product may not be successful or significantly enhance the user`s site experience or customer`s ability to handle user volumes, or increase user loyalty or reduce shopping cart abandonment; the customer may change its catalog based business model, online sales channel or suffer changes in inventory supply that affect the results of its online sales; the customer`s online channel may not have a material bearing on the customer`s bottom line going-forward; the customer may not continue to see increased business value result from its investments in its online channel; or sales channel integration may lessen or not continue in the retail industry. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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