Webmetrics, which monitors and tests web site performance, has been acquired by NeuStar Inc. for $12.5 million in cash. NeuStar, which provides clearinghouse and directory services to telecommunications and Internet companies, will pay an additional $6 million if financial performance goals are met.
"Webmetrics' state-of-the-art technology, services, and thought leadership address fundamental requirements in the e-business and network services landscape," says Ben Petro, senior vice president of NeuStar Ultra Services. "It is more critical than ever for businesses to understand and monitor network and web reliability, given their increased adoption of online commerce and IP-enabled applications. Webmetrics is an ideal addition for NeuStar, and will significantly enhance the suite of services we already provide to optimize, protect, and enable online business."
Webmetrics will become part of the NeuStar Ultra Services group that focuses on Internet services.
Webmetrics has over 350 customers, including Petco, No. 183 in the Internet Retailer Top 500 Guide, The Knot, No. 183, and comparison shopping engine Shopzilla.
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