News Release
For Immediate Release
Contacts:
Michael Johnson
Interelate, Inc.
952.908.8444
mjohnson@interelate.com
Information Technology Outsourcing Veteran will Complement CRM Solutions Provider’s Management Team
EDEN PRAIRIE, MN (September 6, 2001) – Interelate, Inc., a leading provider of comprehensive customer intelligence and campaign management solutions, today named John R. “Bo” Boedecker its Chief Operating Officer. Boedecker, an outsourcing industry veteran with leadership and operations experience, spent 18 years with IBM Global Services and held executive positions at Sabre, Inc. Most recently, he served as President and Chief Executive Officer of Vitessa Corporation, an e-commerce application service provider (ASP).
“Bo’s demonstrated leadership ability and his more than 20 years of experience in outsourcing sales and operations make him a valuable addition to Interelate’s executive management team,” said Wade Myers, Interelate’s Chief Executive Officer. “We are anxious to apply his operational insights to our successful business model.”
Prior to joining Interelate, Boedecker served as President and CEO of Vitessa Corporation, an e-commerce ASP. As a Senior Vice President with Sabre, Inc., Boedecker was responsible for leading sales and new business development efforts for the worldwide ITS division. Prior to Sabre, Inc., Boedecker served as the North American sales executive for IBM Global Services. During his 18-year tenure at IBM, Bo held a variety of sales, marketing and general management positions, developed consultative sales methodology designed to focus on "Strategic Out-Tasking," and implemented a "best-of-breed" organizational structure. Boedecker holds a BA from the University of Northern Colorado.
“Interelate has created a powerful value proposition that brings together the people, processes, and technology necessary to provide outsourced customer relationship management solutions to its Global 2000 clients,” said Boedecker, Interelate’s new Chief Operating Officer. “I am pleased to be joining Interelate and look forward to contributing to its continued success.”
About Interelate
Interelate provides outsourced customer intelligence and campaign management solutions for Global 2000 clients in the financial services, travel & leisure, retail and telecommunications/utilities industries. Interelate`s turn-key solutions include all the necessary technology and services to acquire, cross-sell and retain profitable customers in exchange for a predictable monthly fee. Interelate combines strategic database marketing and industry expertise with best-in-class packaged CRM software, analytic and modeling tools and relevant third party data to help clients better understand their customers and build highly-personalized, real-time direct marketing offers across all touch points. The result is an increase in sales and profits and improved marketing effectiveness.
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