MARKETMAX® ELEVATES BUSINESS PROCESSES FOR SAINSBURY`S SUPERMARKETS

Sainsbury`s Supermarkets, Ltd., a leading UK supermarket and parent company of US-based Shaw`s Supermarkets, is revitalizing its technology infrastructure and implementing Marketmax`s Integrated Merchandise Planning Solution throughout the chain`s 430 UK Supermarkets.

Sainsbury`s and Accenture, a global management and technology consulting organization, selected Marketmax based on its inclusive, integrated software suite, its depth of expertise in the retail industry, and its open, scalable Web-based architecture.

"Marketmax`s integrated approach to merchandise planning provides a global view of Sainsbury`s enterprise and enables it to make fact-based decisions that enhance margins and maximize profitability," said Lori Schafer, Marketmax president and CEO. "The Marketmax application suite will provide Sainsbury`s with strong analytic capabilities and mission critical financial planning, assortment planning, micro-marketing, in-season planning and space planning capabilities."

The Marketmax solution provides for more efficient, effective and collaborative decision making, ultimately driving improved sales, margins, inventory turns and overall customer satisfaction and loyalty. Sainsbury`s adoption of Marketmax technology further establishes Marketmax as the best practice provider of Assortment Management and Space Management software for the supermarket industry.

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For more information on Marketmax, please call our worldwide headquarters at 781-876-3200 or visit our Website at http://www.marketmax.com.