The Guild names Lisa Bayne as CEO
The Guild Inc. has a new chief executive.
The Guild, No. 424 in the Internet Retailer Top 500 Guide, has appointed Lisa Bayne as the new CEO to replace Toni Sikes.
Sikes will continue to serve as the company’s spokeswoman for topics related to art and artful living. Sikes will hold the title of founder and artistic advisor and remain on The Guild’s board of directors.
Bayne, also a member of the board, has been advising The Guild as a consultant since 2007. Most recently, Bayne was executive vice president and chief marketing officer of the J. Jill Group. Prior to J. Jill, she served as senior vice president with the Gymboree Corp., senior vice president of marketing for Smith & Hawken, and in various executive positions at Eddie Bauer.
Bayne will split her time between Madison, Wis., where The Guild is headquartered, and San Francisco. Michael Baum, who has served as president of The Guild since 2004, will assume the position of chief operating officer reporting to Bayne, who will directly oversee all aspects of marketing and merchandising.
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