FairMarket Powers Sales Solutions for SONICblue on eBay
-- FairMarket`s MarketSelectsm Offers Tools, Services and Expertise to
Maximize Success on the Highly Liquid Marketplace --
WOBURN, Mass., September 10, 2001 - FairMarket, Inc. (Nasdaq: FAIM), a
leading provider of e-business selling and marketing solutions incorporating
dynamic pricing, today announced that SONICblue (Nasdaq: SBLU) has chosen
FairMarket`s MarketSelect solution as its infrastructure to sell its Rio MP3
players on eBay.
The leader in the converging Internet, digital media, entertainment and
consumer device markets will use FairMarket`s technology to sell excess and
refurbished consumer electronics on the 29.7 million buyer strong eBay
marketplace. With the demand for MP3 players and other consumer electronics
soaring, SONICblue came to FairMarket for a cost-effective channel that will
help it maximize margins on excess and refurbished merchandise.
"We are looking forward to working closely with FairMarket to successfully
use MarketSelect to sell excess and refurbished Rio MP3 players," said Mike
Booth, director of eCommerce at SONICblue. "Not only do we get the highest
level of brand exposure and customization, but also the ease of upload,
automated order checkout and the strong client support provided by
FairMarket."
MarketSelect is a selling tool that enables merchants and manufacturers to
easily sell large quantities on eBay. It is supported with a wide range of
technical and branding services as well as expertise in selling strategies
to optimize success on eBay. Leveraging eBay`s APIs, this solution provides
a seamless way for merchants with or without their own Web site to list
their items on the eBay site through FairMarket.
"We are excited to be working with a quality merchant like SONICblue to sell
such popular products in a hot category on eBay," said Mark Sutton, director
of marketing at FairMarket. "FairMarket`s MarketSelect offers retailers the
scalable tools, services and expertise needed to effectively leverage the
opportunities offered by the enormous eBay marketplace."
About FairMarket
FairMarket develops and delivers e-business selling and marketing solutions
for retailers, distributors and manufacturers. A recognized leader in
dynamic pricing technology, FairMarket provides hosted and scalable
solutions to help enable companies to maximize price yield and promote their
brands. Major corporations including Dell Computer Corporation, CompUSA, New
Line Cinema and Virgin.Net rely on FairMarket`s discount, clearance and
promotional technologies and services. Headquartered in Woburn, Mass.,
FairMarket has offices in the U.K. and Germany. The company can be reached
at 800-531-7871 or on the Web at www.fairmarket.com.
About SONICblue Incorporated (www.SONICblue.com)
SONICblue is a leader in the converging Internet, digital media,
entertainment and consumer electronics markets. Working with partners that
include some of the biggest brands in consumer electronics, SONICblue
creates and markets products that let consumers enjoy all the benefits of a
digital home and connected lifestyle. SONICblue holds significant financial
assets, global marketing capabilities and a focused technology portfolio
that includes Rio® digital audio players; ProGear* Information Appliances;
ReplayTV® personal television technology and software solutions; Go-Video®
Dual-Deck* VCRs and integrated DVD+VCRs and California Audio Labs high-end
home entertainment theater components.
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