Fireclick Delivers Lightning-Speed Downloads To Bluefly.com Customers
Press Contacts:
Alison Williams
Fireclick, Inc.
650.917.7628
alisonw@fireclick.com
Ellen Hayes
Sterling Hager, Inc.
415.591.8400
ellen@sterlinghager.com
-- Leading Online Retailer of Discounted Designer Fashions Improves Site Performance, Satisfies Customers with Netflame --
Los Altos, CA – September 10, 2001 – Fireclick, an award-winning leader in last mile content acceleration technology and a Cisco Systems (Nasdaq: CSCO) venture-backed company, today announced an important new Netflame™ customer, Bluefly.com (Nasdaq SmallCap: BFLY), a leading Internet retailer of designer fashions at outlet store prices. Since implementing Netflame – the hosted application service for accelerated content delivery through the “last mile” – Bluefly.com is able to better serve customers using slower dial-up connections without compromising the site’s graphic-rich site design. With accelerated content delivery, Bluefly.com hopes to increase its conversion rates of browsers to buyers by significantly improving end user experiences with faster download speeds.
“Bluefly.com strives to be the “Store of First Resort for Fashion” for our customers by offering the world’s top designer brands at savings up to 75 percent off and world-class customer service to boot,” said Alex Dorman, director of technology for Bluefly.com. “Part of creating a satisfying experience for them is by delivering graphically rich pages that clearly illustrate the high quality nature of our products. We turned to Netflame as a cost-effective way to reduce download times that are often associated with graphically rich pages. Within days, Fireclick was able to deploy Netflame to our site, immediately reducing our download times and improving our customer experience.”
“Customer satisfaction is critical to increase pure play e-retailers bottom line,” said Ram Srinivasan, CEO of Fireclick. “Superior customer service depends on excellent site performance. It’s a simple strategy—customers buy more when they have a favorable shopping experience.”
Netflame Predicts Users’ Next Move
Using proprietary algorithms to track and analyze clickstream patterns, Fireclick’s Netflame Service pre-downloads to the browser cache the content elements that end users are “most likely” to request with their next mouse-click. As a result, Web pages on sites such as Bluefly.com are delivered in split-second timing.
Additionally, Netflame’s key feature, the Realtime Insite™ traffic visualization tool, provides valuable business intelligence in real-time to marketing and merchandising managers as well as Webmasters. By displaying current site traffic patterns in a graphical interface, Realtime Insite allows business decision makers to distinguish vital information that is key to providing a superior shopping experience for online customers.
Netflame is deployed as a hosted service and requires no hardware or infrastructure investment on the part of Bluefly.com. Netflame is normally offered on a service basis. Fees are based on the number of sessions accelerated each month by the service.
About Bluefly, Inc.
Bluefly is headquartered in New York City, in the heart of the fashion district. Distinguishing itself with discounts of up to 75 percent, products from over 450 designers and a 90-day money back guarantee, Bluefly.com aims to be the world’s first full service outlet store for designer fashions. Its innovative Web site is designed to eliminate the “hit-or-miss” aspect of off-price shopping by allowing shoppers to see only those products that are available for sale and match their interests. The online merchant has established strategic alliances with many of the most visited Web Sites and portals including AOL and Yahoo! For more information, visit www.bluefly.com.
About Fireclick
Fireclick’s mission is to drive e-business success by speeding Web access for consumers and improving overall site operations. By increasing the scalability and capacity of Web sites, as well as resolving the inherent “last mile” slowness associated with the Web, Fireclick’s flagship product, the Netflame™ application service, meet the concerns of Fireclick’s customers by helping create richer and faster Web site experiences, thus rewarding e-businesses with more site traffic, longer sessions, increased revenues and profits. Visit them at www.fireclick.com.
Fireclick, Blueflame, Netflame, and Realtime Insite are trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
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