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Press Releases Monday, September 10, 2001   
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GMDC and Escalate Introduce Order Management Applications for Retailers,Wholesalers and Suppliers

Solutions Offer a Common Platform with Unmatched Order Execution, Visibility and Business Intelligence to GMDC Membership

Palm Desert, Calif. -- September 10, 2001 -- Escalate, Inc., provider of enterprise, order-management applications, and GMDC, an international trade association representing GM/HBC products to the supermarket, drug and mass-market retail industry, today announced at the 2001 GMDC HBC Marketing Conference the availability of GMDC Multi-Channel Order Management (MCOM) and GMDC Private Trading Exchange (PTX). Developed jointly, these two order-centric enterprise solutions are designed to specifically benefit GMDC`s more than 3,000 members, including supermarkets, drug chains, mass merchandisers, drug wholesalers, e-commerce companies and manufacturers of GM and HBC products.

"Our partnership with Escalate represents another valuable service that GMDC can offer its members, as well as an opportunity for the nonfoods industry to realize the efficiencies of the Internet," said David McConnell, Jr., president /CEO of GMDC. "Both software solutions we are launching today reside on a common technology platform and will enable our members to lower operating costs, improve customer service and simplify daily operations and decision-making."

Using GMDC PTX, retailers and wholesalers can take advantage of a comprehensive Web-based supply chain execution and visibility solution. With a single, consistent process, the software allows buyers to interact and manage a diverse supplier base, exchanging real-time order information through an easy-to-use, browser-based environment.

Using GMDC MCOM, suppliers are able to merchandise and sell products directly to consumers and strengthen relationships with existing retail and wholesale channel partners, all while tracking each order through its entire lifecycle. From capture to fulfillment, GMDC MCOM gives companies a single platform with which to manage and support sales across various channels, including online, retail and catalog.

"We`re pleased to partner with GMDC, a company with a 30-year legacy of serving retailers, wholesalers and suppliers, to provide this technology," said Keng Lim, president and chief executive officer of Escalate. "Our solution will help GMDC members support multiple channels, multiple brands and cross-enterprise communications."

GMDC PTX Features
· Secure, Web portal access for wholesalers, retailers and suppliers
· Extensive search capabilities by purchase order, invoice or SKU
· Configurable statuses including ship complete, cancel, back order and partial line
· Detailed monitoring and reporting for vendor activity
· Straightforward invoicing and printing of packing lists & labels
· Shipment notice and receipts processing

GMDC MCOM Features
· Complete, hosted solution that can be deployed in six weeks
· Easy-to-use Web application that processes orders in real-time
· Seamless upgrades and continuous functionality enhancements
· Online storefront management with browser-based merchandising, pricing and promotional tools
· Comprehensive, integrated marketing strategy delivered prior to launch

Availability and Pricing
GMDC MCOM and GMDC PTX are available now. For more information see www.gmdc.org or call (719) 576-4260. Pricing available on request.

About Escalate
GMDC identified Escalate as the software company that could best provide solutions to GMDC members that reflect the association`s vision for the future of e-business. Escalate delivers enterprise, order-centric applications provided as service-ready software. Its clients include Fortune 2000 and high-growth technology, consumer product and retail companies. Its products are built around order management technology that provides order execution and order lifecycle visibility and order and sales intelligence. Escalate is backed by leading venture capital firms including Accel Partners, Norwest Venture Partners, Focus Ventures (formerly Charter Growth Capital) and The Barksdale Group, and employs more than 135 professionals in its headquarters in Redwood Shores, Calif., and offices in New York and Chicago. For more information, visit www.escalate.com or call (650) 769-3000.

About GMDC
GMDC, headquartered in Colorado Springs, CO, is the foremost trade association representing GM, HBC and pharmacy products to the supermarket, drug and mass-market retail and wholesale industry. It conducts two marketing conferences annually, one in the spring for general merchandise products and another in the fall for health & beauty care items. GMDC`s signature Controlled Casual Conferences tabletop meeting format has proven to be one of the most productive venues for wholesalers and retailers to meet with suppliers. The GMDC Educational Foundation, founded in 1993, provides high impact research into important issues in nonfoods retailing.

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Escalate is a trademark of Escalate, Inc. Other names may be trademarks of their respective owners.

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