L90 DIRECT EXPANDS ONLINE LIST MANAGEMENT NETWORK FOR PUBLISHERS AND ADVERTISERS
-- Over 30 million Opt-in E-mail Names Under Management as L90 Direct Offers
Advertisers Online and Offline Direct Marketing Opportunities -
Los Angeles - September 10, 2001 - L90, Inc. (Nasdaq: LNTY), the premier
marketing, technology, and media company, announced today that its direct
marketing division, L90 Direct, has expanded its online list management
network for publishers and advertisers. The network offers publishers a
turnkey solution for the monetization of their customer base through
sponsored e-mail that is served and tracked by L90`s adMonitor technology.
Alternatively, advertisers can deliver promotions and offers within a
stand-alone e-mail to a targeted audience that has opted-in to receive them.
The L90 Direct list management services offer advertisers access to premium
stand alone lists as well as vertical channels that include B2B, Automotive,
Business/Finance and Investing, Technology and Travel. Through these
exclusive properties, marketers can reach consumers that are very active
purchasers and are responsive to a variety of offers including books,
magazines, credit card, insurance, apparel, do it yourself, travel,
collectibles, outdoor recreation, and much more. Consumers can also be
targeted by language, age, gender, marital status and other demographic
information.
"E-mail is becoming a much more sophisticated and effective online tactic
for advertisers to reach targeted audiences, as Web publishers monetize
their valuable customer base," said John Bohan, CEO and President of L90.
"It`s companies like L90 that have the traditional Direct marketing
experience combined with innovative technologies that will drive the online
direct marketing industry."
L90 Direct`s offline division has been instrumental in the growth and
success of many leading catalogs, fundraising and publishing companies. The
addition of L90`s online list management network provides advertisers with a
one-stop shop for their online and offline direct marketing needs.
L90 Direct
L90 Direct is a division of L90 that offers clients offline and online
direct marketing services. L90 Direct`s offline business specializes in
list management, list fulfillment and data analytics. Current clients
include Golf Digest, Health Magazine, March of Dimes, Emap USA, Current,
Parenting Group, Wenner Media and The Learning Company. L90 Direct has been
instrumental in the growth and success of many leading catalogs, fundraising
and publishing companies. L90 Direct`s online business enables
permission-based marketing tactics for marketers looking to target offers
and incentives to the most desirable consumer on the Internet. The powerful
direct campaigns establish and cultivate customer relationships that impact
current and future ROI, while offering additional revenue streams. L90
Direct marketing technology products and services include Co-Registration,
eNewsletters, PowerOffers, Opt-in E-mail and List Management.
About L90
L90 is a marketing, technology, and media company that works with marketers
and Web publishers to build valuable relationships with customers on the
Internet. L90 currently has exclusive advertising sales representation
agreements with approximately 600 Web sites reaching over 41% of the
Internet audience. L90`s network is broken up into 13 targeted channels
including Automotive, Entertainment, Travel, and Women, to offer advertisers
targeted platforms to reach specific audiences. Each channel is anchored by
branded Web sites such as Aerosmith.com, PBS online, and StarWars.com which
anchor the L90|Entertainment channel. L90`s suite of digital marketing
tools, called ProfiTools, are grouped into five categories: branding,
customer acquisition, traffic, sales, and retention. The tools include
sponsorships, microsites, content integration, rich media, sweepstakes,
viral marketing, opt-in e-mail, newsletters, and many more innovative
marketing tools. The Company`s ProfiTools solution integrates adMonitor,
L90`s proprietary serving, tracking and marketing technology with a global
sales and service team. L90 currently works with over 1,750 marketers
worldwide, including Visa, Microsoft, General Motors, Warner Bros. and
Procter & Gamble. Headquartered in Los Angeles, L90 has additional offices
in New York, San Francisco, Chicago, Miami, Seattle and London.
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