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Press Releases Wednesday, September 12, 2001   
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SYNCRA ANNOUNCES VERSION 3.0 SUPPLY CHAIN VISIBILITY AND COLLABORATION PLATFORM

New release addresses broader customer and market needs beyond CPFR

Waltham, MA. - September 10, 2001 - Syncra Systems, Inc., a premier provider of inter-enterprise supply chain collaboration solutions and the leader in Collaborative Planning, Forecasting and Replenishment (CPFR(r)) implementations, today announced the immediate availability of Syncra Version 3.0. With its extensive feature set, scalability to the largest collaborative environments, and ability to manage, visualize and align supply chain data from virtually any source, Version 3.0 extends Syncra`s leadership position in the delivery of Internet-based supply chain collaboration applications and expands its industry reach beyond its core strength in consumer packaged goods and retail.

Syncra`s new Version 3.0 supply chain collaboration platform supports all phases necessary to achieve improved supply chain alignment. These phases range from total supply chain visibility within and/or outside an enterprise, to integration with trading partner data for better alignment, to complete inter-enterprise supply chain synchronization through collaborative initiatives such as CPFR. In each phase, companies can expect to reduce inventory, improve service levels, and improve sales.

The flexible data management and visualization capabilities, coupled with a high-performance exception engine capable of processing a wide-range of supply chain data from within and outside an organization, makes Syncra Version 3.0 effective across a range of industry segments including apparel, automotive, electronics/high tech and consumer goods and retail. Besides forecasts, plans and actual sales that are core data elements of CPFR, data streams such as work-in-process, finished goods and in-transit inventory can improve supply chain operations. In addition, data streams such as sales quota, co-marketing funds, and promotion effects can be monitored to improve sales and customer relationships.

Kimberly-Clark Corporation selected Syncra`s supply chain collaboration technology early on and has served as an active beta customer for Syncra`s Version 3.0 in both the United States and Europe. "At Kimberly-Clark, we prefer to be proactive with our trading partners," said Julien Dehaese, supply chain analyst at Kimberly-Clark, France. "Syncra has done a great job in the development of Syncra 3.0. Enhancements and new functionality have been driven by customer needs, making the tool even more user-friendly and effective. This new release speeds up our collaborative processes, which greatly increases efficiency in our retailer-facing supply chains, lowers our costs, and increases our revenues."

Syncra`s collaboration community is one of the largest in the industry. The company is helping more than 50 leading suppliers, manufacturers and retailers across a wide-range of industries align and synchronize their forecasts and promotion plans, resulting in significantly reduced inventory, fewer stock-outs, increased sales at both the brand and category level, and improved customer service.

"Our customers are moving toward scaled deployments across increasingly larger trading partner communities and want visibility into increasingly diverse types of supply chain data. Syncra`s Version 3.0 was designed in response to their needs," said Jeffrey Stamen, chief executive officer, Syncra Systems. "This release extends our technology and market lead over our competitors who are still struggling to address the most basic one-to-one collaborative needs of their customers in pilot projects. Version 3.0 underscores Syncra`s continued commitment to provide our customers and their trading partners with the industry`s most-scalable, best-performing, and functionally-rich supply chain alignment and collaboration solution on the market."

Syncra`s supply chain technology has been developed from the ground up using open Internet, database and data interchange technologies including Java, Oracle, XML and EDI. Built to support each partner having their own unique view of the trading data reflecting the way they do business, Syncra`s "many-to-many" data model enables deployments in scale to the largest private and public trading partner communities. In addition, an open vendor-neutral approach allows Syncra customers and their trading partners to leverage their existing investments in forecasting, planning and intra-enterprise applications such as Manugistics, i2 Technologies, SAP, Retek, Oracle and others.

AMR Research analysts Bob Ferrari and Janet Suleski report, "This revised product suite is well timed to take advantage of the current end-user interest in reducing supply chain costs through CPFR as well as other collaborative programs, such as Vendor-Managed Inventory (VMI)," in their co-authored Alert on Retail titled, "Syncra Systems is About to Move Beyond CPFR," released on September 5, 2001. "AMR Research believes Syncra is on the right track to broaden its footprint to take advantage of renewed interest in supply-chain wide collaboration. Syncra also has the opportunity to reach beyond its traditional industry verticals with its newest offering."

Syncra Version 3.0 is available for in-house purchase and deployment on a perpetual license basis or through Syncra`s SyncUp hosting service. A variety of packaged deployment options are available. For more information contact Syncra at 1-800-808-8894.

About Syncra Systems, Inc.
Syncra Systems, Inc. provides B2B supply-chain collaboration solutions. Syncra products, which fully support the industry-standard Collaborative Planning, Forecasting and Replenishment (CPFR(r)) guidelines, feature a Web-based, many-to-many architecture that enables manufacturers, distributors, suppliers, and retailers to collaborate with their trading partners to reduce inventory and improve customer service levels and sales. Syncra Systems can be found on the Web at www.syncra.com. Syncra Systems, Syncra and Syncra 3.0 are trademarks of Syncra Systems. CPFR is a trademark of the Voluntary Interindustry Commerce Standards (VICS) Association. All other trademarks mentioned in this document are the property of their respective owners.

*********************
Jakki K. Glivicky
Director
Kelly Habib John Integrated Marketing (KHJ)
Public Relations Group
One Constitution Plaza
Boston, MA 02129
Phone: 617-241-8000 ext.119 (EST)
Fax: 617-886-0356
Email: jglivicky@khjpr.com
Web address: www.khjpr.com

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