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Press Releases Friday, September 14, 2001   
E-Mail 'EasyAsk Appoints Barry Horwitz to Vice President of Strategy' to a friend  Printer Friendly: EasyAsk Appoints Barry Horwitz to Vice President of Strategy   

EasyAsk Appoints Barry Horwitz to Vice President of Strategy

Also Promotes Richard Wood to Vice President of Development

LITTLETON, Mass.-- Sept. 14, 2001--EasyAsk Inc., a provider of precise search technology for e-commerce sites, enterprise information portals and wireless applications, today announced that Barry Horwitz has joined the company as Vice President of Business Planning and strategy. The company also announced that Richard Wood has been promoted to Vice President of Product Development.

Barry Horwitz, Vice President of Business Planning and Strategy, will be responsible for developing business strategies and marketing plans that enable EasyAsk to meet its growth objectives. He joins EasyAsk from Sprockets.com, Inc. where he was co-founder and chief operating officer for the past three years. There, he helped grow the company from business plan to a live service, and raised over $8 million in venture capital. Previously, Mr. Horwitz was a strategy consultant with The Boston Consulting Group, as well as with his own independent firm. He has also held senior management positions in marketing and strategy at retailers Bradlees and ShopKo Stores. Mr. Horwitz graduated magna cum laude from Colby College, and received his MBA from Harvard Business School.

Richard Wood, newly promoted to Vice President of Product Development, has been with EasyAsk since April 2000. Dr. Wood has over 20 years of software development and management experience. He was previously Vice President of Development for AICorp. He earned his BA in Mathematics at Dartmouth College, and his PhD in Computer Science at the University of Maryland.

"EasyAsk is in the process of assembling a strong management team that will help lead the company into its next phase of growth," said Bob Alperin, CEO. "As we begin to expand our target markets, Barry and Richard will be invaluable for helping set the course of the company over the next year.

About EasyAsk
Headquartered in Littleton, MA, EasyAsk Inc. is a privately held, venture-funded company providing the most precise search technology for e-commerce sites, enterprise information portals and wireless applications. More than 6,500 companies have acquired the company`s core technology. Customers include e-commerce vendors, major corporations and software developers. Leading investors include Sigma Venture Partners and OneLiberty Ventures.

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CONTACT:
RF Binder Partners
Jean Y. Bae
781-455-8250
jean.bae@rfbinder.com

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