PINDAR SYSTEMS WINS NEW EUROPEAN B2B CUSTOMERS
FOR IMMEDIATE RELEASE
Companyıs Catalog Commerce Technology Chosen
By Conectis (France), Electrospeed (UK), Williams Medical (UK)
YORK, UK, and CHICAGO, USA, Sept. 13, 2001 Pindar Systems, the leader in
catalog commerce technology, has added three new European B2B customers for
its Catalog Management System (CMS 3.3).
Choosing Pindarıs CMS are Conectis, a French computing and
telecommunications network appliance supply specialist; Electrospeed, a
leading UK electronic components distributor; and Williams Medical Supplies
(WMS), the UKıs leading distributor of medical equipment to general
practitioners.
"From computing and telecommunications to electronics and medical supplies,
Pindar Systemsı technology is rapidly becoming the standard for B2B catalog
commerce applications because of its superior ability to manage and deliver
product information to drive sales across multiple channels," said Kurt W.
Dressel, Pindar Systems chief marketing officer.
Conectis will use Pindar Systemsı CMS as a multi-language product knowledge
and marketing resource for print catalog production. Its catalogs are
published in 12 European countries. Eventually, the Pindar Systems solution
will be extended through integration with the companyıs ERP (enterprise
resource planning) system to support all divisions, including sales,
logistics and its customer help desk. Future plans include use of additional
CMS features to produce Conectisı online catalog (www.webco.fr).
Conectis is a French subsidiary of Rexel Group (part of
Pinault-Printemps-Redoute), a world leader in distribution of low and
medium-voltage electrical parts and supplies. Rexel plans to look closely at
the Conectis/Pindar Systems project with a view to possible use of CMS
across the entire Group.
Electrospeed will use Pindar Systemsı CMS to centrally manage and maintain
all product data, images, technical specifications, drawings, diagrams and
data sheets for its 1,500-page annual catalog, regular updates and special
promotions; as well as to drive up-to-date information on 45,000 products to
its online catalog (www.electrospeed.com).
"In evaluating the CMS solution, it was clear that we could gain
significant workflow efficiencies that would have a real impact right across
our whole business," said Electrospeed General Manager Nick Spetch. "Pindar
Systems was able to demonstrate how we will achieve a clear return on our
investment."
Electrospeed, a recognized leader in distribution of interconnection,
enclosure and power products, is a part of Electrocomponents, plc.
Williams Medical Supplies will use Pindar Systemsı CMS to help manage its
multi-channel commerce requirements, including three high-quality,
market-specific catalogs, targeted mailings and its online catalog
(www.williams-medical.co.uk). WMS is the leading supplier of medical
equipment to the UKıs 11,000-strong general practice physician market.
"We see a direct link between frequency of publishing and sales lift," said
John Wilks, WMS group marketing manager. "The more catalogs we can create
through using CMS, the greater the increase in sales. We are embracing CRM
as a tactical weapon within our market, and to make this work effectively
requires a time-efficient and flexible means of producing sales literature.
CMS will help us do just that."
About Pindar Systems
Pindar Systems is defining catalog commerce, the ability to manage and
deliver product information to drive sales. The companyıs robust product
information management technology enables B2B and B2C businesses to focus on
effective marketing rather than the mechanics of the process. This allows
its customers to aggregate product and business data from many different
sources into an information-rich database. Pindar Systemsı software presents
a unified view of this information, giving merchandisers the ability to
create targeted offers that are delivered with significantly greater
flexibility, precision and speed across multiple channels.
Pindar Systems is the recognized leader in catalog commerce. Clients include
W.W. Grainger, Office Depot, Spiegel and Eddie Bauer. Privately held, Pindar
Systems operates globally from European headquarters in York, UK, and North
American headquarters in Chicago, USA.
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CONTACT: Doug Curran
Manager, Corporate Communications
Pindar Systems
+(781) 862-0034
doug.curran@pindarsystems.com
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