KANA APPOINTS MARTIN ONOFRIO AS SENIOR VICE PRESIDENT OF SALES FOR THE AMERICAS
Seasoned Enterprise Sales Executive With Proven Ability to Grow Revenues Joins Leading eCRM Company
Menlo Park, Calif. - September 18, 2001 KANA (NASDAQ: KANA), the leading provider of next generation eCRM solutions, today announced the appointment of Martin Onofrio to senior vice president, Americas.In his new role, Mr. Onofrio will be responsible for driving all sales initiatives for North and South America.
Mr. Onofrio joins KANA from Mobileum, where he held the role of vice president of sales Americas and was responsible for all sales, presales, channel development and created a substantial pipeline through marketing, channels, direct selling and 3rd party influencers. Previously, he has held several sales and executive sales positions in the areas of enterprise software, customer resource management, enterprise integration, and wireless. Most notably, he was a pioneering member of SAP America`s team, sold many of its early adopting customers and ultimately served as a sales Vice President. During his tenure, Mr. Onofrio and his team were directly responsible for adding hundreds of new customers and driving over 250 million in software licensing.
"Martin has demonstrated his ability to drive sales of enterprise software and is the perfect leader to take our sales effort to the next level throughout the Americas," said Tom Doyle, chief operating officer of KANA. "As KANA continues to roll out industry-leading products to the marketplace, Martin will play a critical role in expanding our customer base and dramatically increasing our overall market share."
Mr. Onofrio graduated with a degree in arts and humanities and a minor in economics and finance from the University of Texas.
Nearly 1,200 companies worldwide are using KANA next generation eCRM solutions to drive better relationships with organizations to have effective, efficient interactions with customers at all points of contact (Web collaboration, the phone, e-mail, live chat) and throughout the enterprise. The KANA approach to customer relationship management technology solutions that combine sophisticated analytics with thin-client Web architecture to deliver extraordinary customer interactions that decrease costs and drive revenue
About KANA
KANA (NASDAQ: KANA) provides the industry`s leading eCRM solutions to the largest businesses in the world, helping them to better service, market to, and understand their customer and partners, while improving results and decreasing costs in contact centers and marketing departments. Through comprehensive multi-channel customer relationship management that combines the best-in-class KANA eCRM Architecture with enterprise applications, KANA has become the fastest-growing provider of next generation eCRM technology. The company’s customer-focused service, marketing and commerce software applications enable organizations to improve customer and partner relationships by enabling them to productively interact when, where and how they want - across all touch points, including web contact, web collaboration, e-mail, and telephone. KANA`s global customer base includes Global 2000 organizations in the financial services, manufacturing, high technology, communications, retail and services markets. ADP, Chase, E*Trade, GAP, GM, Hewlett-Packard, Kodak, Sony, United Airlines, Verizon, and Williams Sonoma are among the Industry leaders that have implemented KANA’s eCRM solutions. KANA has locations in 22 countries worldwide, in addition to an extensive global network of channel partners. For more information, please visit www.kana.com.
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NOTE: Kana Software, Broadbase, KANA and the KANA logo are trademarks of Kana Software, Inc. All other company and product names may be trademarks of their respective owners.
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Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995: Information in this release that involves KANA’s financial forecasts, projections, expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements may include statements about KANA’s strategies in the marketplace, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to KANA as of the date of the release, which may likely change, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, risks associated with the merger with Broadbase and integration of the companies; slowing economic conditions; competition in each of our marketplace; risks associated with the evolving and varying demand for eCRM customer communication and similar software; lack of market acceptance of KANA’s products or services; inability to integrate and enhance existing products and services within budget and on schedule, and develop new products and services on a timely basis; introduction of new products or services by competitors; inability to attract and retain qualified employees; the ability to manage cash and expenditures; KANA’s history of losses; the ability to expand sales; inability to manage business in light of recent management changes and personnel reductions; litigation over property rights; and general economic factors, particularly as it affects spending by our prospective customers on software products such as ours. These and other factors are risks associated with our business that may affect our operating results are discussed in KANA’s filings with the Securities and Exchange Commission ("SEC"), including our most recent annual report on Form 10-K and quarterly report on Form 10-Q, and registration statement on Form S-4.
Jessica Hohn
KANA
(508) 653-4000
jhohn@KANA.com
PAN Communications
Jennifer Meyer/Ken Peters
978/474-1900
kana@pancomm.com
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