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Press Releases Wednesday, September 19, 2001   
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youknowbest Announces New Product Detection Feature for Best Price Toolbar

CELEBRATION, Fla., Sept. 19 -- youknowbest.com, Inc., a Web commerce service provider, today announced a new product detection feature for its Best Price Toolbar, part of the myList(TM) suite of tools available at http://www.mylist.com. The Best Price Toolbar, a free Internet Explorer browser add-on, can now recognize products on manufacturers` Web pages and provide a list of real-time prices and places to buy.

The new product detection feature provides consumers using the Best Price Toolbar with prices from all of the dealers that sell the detected product. The new feature also supports youknowbest`s continuing efforts to help consumer goods manufacturers by detecting a manufacturer`s products and aggregating their authorized dealers so the consumer can make an informed decision.

"With the Best Price Toolbar, a consumer doing research at a manufacturer`s Web site can now easily see all of the authorized prices and vendors for a product with one click," said youknowbest President Alan Fulmer. "This helps manufacturers sell more products online while still supporting their channel partners."

The Best Price Toolbar detects products at major manufacturer and e- retailer sites using a series of XML schema that defines where the toolbar "looks" to find relevant pieces of information on each Web page. To be detected and included in the youknowbest database, products must have four common features: a manufacturer name, model number, product name and a price.

When a product is recognized on a Web page, the product name appears in the Best Price Toolbar and the toolbar begins to look for more prices and dealers. If multiple vendors for the product are found, the best price appears in red and becomes a hyperlink to a list of all dealers and their prices. If no other prices are found, the price found on the current product page appears in green and the page is added to the myList product database. Every time a Best Price Toolbar user looks at a product page not recognized by the database, a new product is added, fostering a peer-scaling environment. Initially, youknowbest is focusing on consumer electronics and computing manufacturers for product detection.

The myList tools also enable consumers to keep a list of products from anywhere online in a Web-wide universal shopping list, making it easy for manufacturers to keep their brands top-of-mind with consumers as they make buying decisions and enabling them to connect with customers after a sale to provide special offers and product registration.

The myList tools, including the Best Price Toolbar, are available free of charge from http://www.mylist.com for users of Windows 95, 98, 2000 or NT, ME, XP and version 5.0 or higher of Microsoft Internet Explorer.

About youknowbest
youknowbest.com, Inc. (http://www.youknowbest.com) produces commerce services that help manufacturers of hardware, software, consumer goods and product- related services more effectively sell their products online. The youknowbest services link manufacturers and their end customers together, making it easy for customers to select, save and purchase products from the manufacturers` dealers. Founded in 1999, youknowbest is privately held and based in Celebration, Fla. The company is funded primarily by Aweida Ventures Management of Boulder, Colo. and other private investors, including management.

CONTACT:
April Johnson of youknowbest
+1-321-559-2339
+1-407-566-2378, ext. 2339
april.johnson@youknowbest.com

Ken Krause of Tech Image
+1-847-632-0040, ext. 228
ken.krause@techimage.com
for youknowbest

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