FOR IMMEDIATE RELEASE
Media Contact
Lisa Cohen
(310) 751-0200 x311
lisac@L90.com
Investor Relations Contact
Tom Sebastian
(415) 354-2813
toms@L90.com
L90 is One of Five LA Area Companies Named as Rising Stars in the Program
That Recognizes The 50 Fastest Growing Technology Companies in the Region
Los Angeles - September 19, 2001 - L90, Inc. (Nasdaq: LNTY), the premier
marketing, technology, and media company, announced today that it has been
named a Rising Star as part of Deloitte & Touche`s prestigious "2001 Los
Angeles Technology Fast 50" program. Rankings are based on the percentage
of growth in revenues from 1996-2000. L90 has been in business since 1997,
making it one of five companies named a Rising Star because of its
tremendous growth.
L90`s CEO, John Bohan, credits the management team`s solid marketing
background and the scalability of its proprietary marketing technology,
adMonitor, with the company`s 2,273% growth over the past 4 years. Bohan
said," L90 has a solid infrastructure in place and continues to gain more
market share in the Internet marketing industry. As traditional marketers
become more comfortable with the targeted ways to connect with consumers on
the Internet, L90 will continue to propel the growth of the Internet
advertising industry."
"Today, there are more than 22,000 technology companies in the United
States, many of whom are competing for the same markets here in the states
and worldwide," said Gary Dickey, partner, Technology & Communications
Group, Deloitte & Touche. "The companies selected to the Fast 50 program
have proven that they can compete successfully by consistently delivering
technological wonders. We at Deloitte & Touche commend L90 for having the
vision and determination to be recognized by the Fast 50."
To qualify for the Fast 50, companies must have had operating revenues of at
least $50,000 in 1996 and $1,000,000 in 2000. In addition, the companies
must be public or private companies headquartered in the Los Angeles region
and be "technology companies" which are defined as companies that produce
technology, manufacture a technology product, or devote a high percentage of
effort to research and development of technology.
Winners of the 21 regional Fast 50 programs in the United States are
automatically entered in the Deloitte & Touche Technology Fast 500 program,
which ranks North America`s top 500 fastest growing technology companies.
For more information on the Deloitte & Touche Fast 50 or Fast 500 programs,
visit www.fast500.com.
About L90
L90 is a marketing, technology, and media company that works with marketers
and Web publishers to build valuable relationships with customers on the
Internet. L90 currently has exclusive advertising sales representation
agreements with approximately 600 Web sites reaching over 41% of the
Internet audience. L90`s network is broken up into 13 targeted channels
including Automotive, Entertainment, Travel, and Women, to offer advertisers
targeted platforms to reach specific audiences. Each channel is anchored by
branded Web sites such as Aerosmith.com, PBS online, and StarWars.com which
anchor the L90|Entertainment channel. L90`s suite of digital marketing
tools, called ProfiTools, are grouped into five categories: branding,
customer acquisition, traffic, sales, and retention. The tools include
sponsorships, microsites, content integration, rich media, sweepstakes,
viral marketing, opt-in e-mail, newsletters, and many more innovative
marketing tools. The Company`s ProfiTools solution integrates adMonitor,
L90`s proprietary serving, tracking and marketing technology with a global
sales and service team. L90 currently works with over 1,750 marketers
worldwide, including Visa, Microsoft, General Motors, Warner Bros. and
Procter & Gamble. Headquartered in Los Angeles, L90 has additional offices
in New York, San Francisco, Chicago, Miami, Seattle and London
About Deloitte & Touche
Deloitte & Touche LLP, one of the nation`s leading professional services
firms, provides assurance and advisory, tax, and management consulting
services through nearly 30,000 people in more than 100 U.S. cities. The firm
is dedicated to helping our clients and our people excel. Known as an
employer of choice for innovative human resources programs, Deloitte &
Touche has been recognized as one of the "100 Best Companies to Work For in
America" by Fortune magazine for four consecutive years. Deloitte & Touche
is the US national practice of Deloitte Touche Tohmatsu. Deloitte Touche
Tohmatsu is a Swiss Verein, and each of its national practices is a separate
and independent legal entity. For more information, please visit Deloitte &
Touche`s web site at www.us.deloitte.com.
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