Online advertising firm ClickShift expands management team
ClickShift Inc., an online advertising optimization company, has added three executives to its management team. Eddie Smith, former president of business development with NexTag, was named vice president of marketing; Jeff Goodman, formerly vice president of worldwide sales with WebSideStory, was named vice president of sales; and John Pacholski, formerly contract chief financial officer for several venture capital firms, was named vice president of finance.
“CTO Leo Chang and I are thrilled to have Eddie, Jeff, and John join in ClickShift’s management team,” says CEO John Rodkin. “Their proven leadership and domain expertise position us well to capitalize upon strong advertiser demand for the sophisticated online advertising campaign management and execution that our software enables.”
In addition to his experience at NexTag, Smith has led product and business development teams at DoubleClick, USADATA, and Reuters Marketing Information. His duties included bringing to market industry-defining products for the online marketing, direct response and broadcast advertising sectors.
Goodman, who has had more than a decade of executive sales leadership, built and managed WebSideStory’s sales organization for site search and web content management.
Pacholski has 20 years of financial expertise with providing contract CFO services to startups funded by US Venture Partners, Sequoia Capital, Mayfield and other firms. He also was the controller for financial software company Intuit Inc..
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