Lowering the bar in greeting cards—another free e-card site

It seems there’s always someone who will give something away on the Internet. While the greeting card sites have all been working on ways of getting consumers to pay for e-greetings cards, eUniverse today announced that it will be offering free greeting cards at www.perfectgreeting.com. EUniverse’s strategy is to attract consumers to the site with offers of free greeting cards so eUniverse can pitch other products to them.

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EUniverse operates a number of entertainment sites, including a dating service, Cupid Junction.

Perfect Greeting today offers more than 1,000 e-cards and hopes to make more than 5,000 available within the next few months, the company says. Euniverse says consumers sent 6 million of its e-greeting cards at Thanksgiving, up from 1 million the year before.