Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Monday, January 21, 2008   
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E-commerce veteran Mark Fodor named CEO at start-up CrossView

Mark Fodor has been named CEO of CrossView Inc., which has recently begun offering technology designed to help retailers keep track of orders, inventory and customer information across channels.

Fodor previously was a partner at online marketing firm Brulant and was e-commerce director at multi-channel gifts retailer Things Remembered, No. 421 in the Internet Retailer Top 500 Guide.

“We’re thrilled and fortunate to have Mark Fodor join our management team and lead CrossView in an anticipated fast-growth phase,” says Tom Eichner, a founder and chairman of the company based in Santa Clara, CA. “His leadership skills and expertise in multi-channel solutions will benefit our customers as they move toward adopting today’s rapidly evolving industry initiative of cross-channel optimization.”

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