Best Buy and Circuit City retain top 2 spots among electronics web sites
Best Buy Co. Inc.’s BestBuy.com and Circuit City Stores Inc.’s CircuitCity.com experienced robust growth in unique visitors in December and solidified their positions as Nos. 1 & 2 among consumer electronics retailers’ web sites, reports Nielsen Online. Most other such sites suffered declines in traffic in December compared to December a year ago.
The top consumer electronics sites, with unique visitors (in millions) in December 2007 and December 2006 and year-over-year growth, according to Nielsen Online, were:
- Best Buy, 23.99, 21.98, 9%
- Circuit City, 19.61, 16.30, 20%
- eBay Electronics, 11.14, 12.91, -14%
- eBay Computers, 6.00, 6.27, -4%
- gamestop.com, 4.96, 2.96, 68%
- TigerDirect.com, 4.89, 5.03, -3%
- COMPUSA.com, 3.49, 3.99, -13%
- Newegg.com, 3.42, 3.17, 8%
- Sony Electronics, 3.40, 3.65, -7%
- Sony, 3.30, 3,58, -8%
Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited. This is a custom list compiled by Internet Retailer of the top 10 e-commerce sites in this category based on Nielsen Online data.
By length of visit, the top consumer electronics sites in December (hours:minutes:seconds), and unique visitors in millions, according to Nielsen Online, were:
- Optimum Store Online, 1:00:35, 1.36
- CDW, 0:34:00, 1.27
- Newegg.com, 0:19:02, 3.42
- eBay Electronics, 0:17:17, 11.14
- TigerDirect.com, 0:13:43, 4.89
- Circuit City, 0:12:58, 19.61
- eBay Computers, 0:12:55, 6.00
- Best Buy, 0:12:54, 23.99
- LG Electronics, 0:10:44, 0.93
- Frys.com, 0:10:16, 2.05
The top 10 retail goods and services advertisers by ad impressions (in millions) in December, according to Nielsen Online’s AdRelevance report, were:
- Netflix Inc., 9,866.96
- eBay Inc., 4,000.47
- Target Corp., 1,566.26
- United Online Inc., 1,272.67
- RefurbDepot.COM, 1,142.94
- Wal-Mart Stores Inc., 675.55
- Sears Holdings Corp., 617.78
- MarketRange Inc., 519.61
- ICE.com, 491.03
- Kohl's Illinois Inc., 479.26
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