J. CREW SELECTS DOUBLECLICK`S SITEADVANCESM FOR WEB ANALYTICS
NEW YORK, NY, December 10, 2003 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that J.Crew, which already uses DoubleClick`s DARTMail® and ChannelView® products, has signed on as a client of the SiteAdvanceSM analytics solution. Additional brand-name clients already using SiteAdvance include Buy.com, Crate and Barrel, Dixon`s, Flax Art & Design, Intuit, J. Jill and Verio.
SiteAdvance, a hosted, website measurement and analysis solution designed for online marketers, enables business decision-makers to understand the interaction between marketing programs, site traffic and online transactions, and provides actionable information to users to help them improve their online commerce results. In addition, SiteAdvance is now fully integrated into DoubleClick`s email and online advertising solutions, DARTmail and DARTÒ for Advertisers.
"We selected DoubleClick`s SiteAdvance for the extreme ease and flexibility it offers for pulling the data we need to understand how our customers navigate and transact on our site," said David Towers, vice president, E-Commerce Operations, J.Crew. "In addition, it was very valuable that DoubleClick worked with us upfront to intimately understand our business objectives and recommend a strategic course of action, rather than simply providing a template solution."
"Working with a top retailer like J. Crew demonstrates that the most established brand names are entrusting us with their business," said Nancy Joyce, vice president and general manager, Analytics, DoubleClick. "In addition, because DoubleClick is partnering with J. Crew on many levels, we can offer an integrated solution to best satisfy the needs of their customers."
SiteAdvance is fully integrated with DoubleClick`s DARTmail and DART for Advertisers services, which allows marketers and agencies to have a true closed-loop marketing solution that allows users to correlate marketing and site traffic data. This combined view of marketing and sales data enables online merchants to remarket to their Web site visitors, with `push button` remarketing via email, and to optimize their online advertising campaigns.
For more information on SiteAdvance, please visit www.doubleclick.net .
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.
Contact:
Jenny Connorton
Public Relations Manager
DoubleClick Inc. (Nasdaq: DCLK)
111 Eighth Avenue, 10th floor
New York, NY 10011
www.doubleclick.net
direct #: 212.381.5183
jconnorton@doubleclick.net
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