BlueHornet Networks Inc., a provider of e-mail marketing solutions, is expanding its SureSend e-mail deliverability enhancement platform with mobile device e-mail capabilities from Pivotal Veracity, an e-mail deliverability, rendering and reputation technology and services vendor.
With the addition of the Pivotal Veracity rendering technology, SureSend now can help online marketers and graphic designers identify and correct issues that could affect how e-mail images display and function in widely-used mobile operating systems and devices. The new SureSend features enable online marketers to preview their e-mails on major mobile operating systems that account for more than 85% of the global mobile market, the company says. These systems include BlackBerry, Symbian OS and Microsoft Windows Mobile, among others.
SureSend enables marketers to view and optimize e-mails with and without images for a variety of screen sizes on mobile phones from U.S. and international carriers and manufacturers.
“The increasing use of mobile e-mail presents many opportunities for marketers,” says David Fowler, global vice president of deliverability and privacy services at BlueHornet. “Using SureSend to optimize existing e-mail initiatives for mobile device users provides a way to reach the mobile market effectively. Optimized rendering on mobile devices also can improve marketers’ abilities to reach customers with the right offer at the right place and time.”
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