In December, 10 retailers were power converters

Top 500 Guide

During the busy holiday shopping season, one of the most important factors for success in e-retailing is converting shoppers into buyers. And no one did it better than The Popcorn Factory, with a conversion rate of 29.5% of total visitors in December, up 99.3% from 14.8% in November, according to new data from Nielsen Online’s MegaView Online Retail.

MegaView Online Retail, which tracks numerous metrics in e-commerce, has just released research showing the top 10 retailers by conversion rate in December among retailers that received a minimum of 500,000 unique visitors during the month. The retailers and their conversion rates are:

• The Popcorn Factory, 29.5%
• L.L. Bean Inc., 23.6%
• AbeBooks Inc., 20.6%
• Amazon.com Inc., 17.6%
• Hollister Co., 17.6%
• Lands’ End, 17.2%
• Coldwater Creek Inc., 17.1%
• QVC Inc., 17.1%
• Cabela's Inc., 16.8%
• Gymboree, 16.0%