FOR IMMEDIATE RELEASE
Susan Hodder (617) 520-9150
Lori Flickinger (617) 520-9139
hodder@collaborative.com
flickinger@collaborative.com
Inceptor’s Excedia Online Marketing Suite Wins “Best e-tailVision Services and Solutions” at RetailVision Fall 2001 and is chosen as a finalist for the 2001 MIMC Awards
Maynard, Massachusetts, September 21, 2001-Inceptor, Inc., the pioneer in conversion marketing, was selected as the vendor with the “Best e-tailVision Services and Solutions” by over 200 executives attending the RetailVision Fall 2001 event in Lake Buena Vista, Florida, this September. RetailVision is produced by Vision Eventsâ, a Gartner, Inc. (NYSE: IT and ITB) company. Inceptor’s Excedia Software has also been selected as a finalist for the Massachusetts Interactive Media Council’s annual MIMC Awards.
“RetailVision attendees have the chance to review and learn about new technologies, products and merchandising programs, and then are able to vote for their favorites in several different categories,” said Pete Prentice, event director for RetailVision. “Their vote for Inceptor clearly shows that the company has their finger on the pulse of online marketers, and is creating and packaging solutions designed to exceed expectations.” For the past 12 years, the “Best of RetailVision Awards” have been acknowledged as the computer retail channel’s leading honors.
Just two weeks following RetailVision, the Massachusetts Interactive Media Council (MIMC) announced that Inceptor’s Excedia Software had been selected as a finalist in the 2001 MIMC Awards’ Internet Business Applications category. Inceptor will be competing against other technology companies to claim the coveted prize. Final winners will be named in front of 1,200 industry professionals at the 6th Annual MIMC Awards at the Boston Copley Place Marriott on October 15, 2001.
Inceptor has been winning brand-name customers with Excedia and its associated services since its debut earlier this year. Excedia is the only conversion marketing solution available that delivers a comprehensive program for online visibility, control, analysis and communication. Using Excedia, marketers can apply traditional offline marketing expertise to control their online efforts in real time, thereby improving customer conversion and creating dramatic, measurable results. B2C customers using Excedia today include L.L. Bean, Blue Cross Blue Shield Association, 1-800-FLOWERS.COM, British Airways, E-Bay UK, and CSFB Direct. B2B Customers include Acurian, Deltek, Group 1 Software, and USA Data.
“This is an exciting time for Inceptor,” said Larry Cleary, President and COO of Inceptor, Inc. “Recognition at not just one but two major industry events in the same month shows that conversion marketing as defined by Inceptor is not only making a difference with customers, it’s also resonating with our industry colleagues.”
Inceptor’s Excedia can be deployed as a managed-service offering with secure hosting facilities and 24-hour monitoring, or can be purchased as a traditional software license from Inceptor and its strategic partners. Professional service offerings are also available for customized campaign management, traffic analysis, reporting, email campaign generation, training, and technical support.
About Inceptor
Inceptor, Inc. is the first provider of conversion marketing software and services that deliver complete command and control of online marketing initiatives into the hands of professional marketers. Inceptor ExcediaÔ maximizes the effectiveness of online marketing by exposing valuable deep web content and quickly directing qualified prospects to the information they seek. Excedia provides real-time measurement and analysis of all site activity, enabling marketers to quantify campaign results and implement changes that will improve customer engagement and retention. Excedia captures visitor data, enabling web marketers to create and send targeted email directly to site visitors on an opt-in basis. Inceptor, Inc., with headquarters in Maynard, Massachusetts, was founded in 1999. Excedia software and services are available through Inceptor’s direct sales organization, as well as through select Inceptor Partners. For more information, please visit us at www.inceptor.com.
About Vision Events
Vision Events, a Gartner company, is a leading producer of highly focused channel Events that bring together the leading Vendors and Resellers in private boardroom appointments to form strategic partnerships and secure new business in the technology sector. Additional information about Vision Events can be found on the Internet at http://www.visionevents.com.
About Gartner
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients understand technology and drive business growth. Gartner`s divisions consist of Gartner Research, Gartner Consulting, Gartner Measurement and Gartner Events. Founded in 1979, Gartner, Inc. is headquartered in Stamford, Connecticut and consists of 4,600 associates, including 1,400 research analysts and consultants, in more than 80 locations worldwide. The company achieved fiscal 2000 revenues of $855 million. For more information, visit www.gartner.com .
About MIMC
MIMC is a non-profit trade association created in 1996 to help support and build the interactive media industry in New England. The MIMC community consists of over 3,000 companies and individuals who provide, design, build and deliver interactive technology products and services. MIMC holds over 75 networking and educational events a year for professionals from all sides of the industry, including one of the most prestigious awards ceremonies in New England, the MIMC Awards. For more information about MIMC, visit or contact the MIMC office at 617.227.2822.
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Editors’ Note: Inceptor and Excedia are trademarks of Inceptor, Inc. All other trademarks are the property of their respective owners.
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