buy.com Selects Thinkbig Marketing Group For Fourth Quarter Marketing Campaign
ALISO VIEJO, Calif., Sept. 19, 2001 -- buy.com Inc. (OTCBB: BUYX), The
Internet Superstore(tm), today announced that it has retained Thinkbig
Marketing Group, a creative design and strategic marketing services
company, as its official agency of record. The announcement comes as
buy.com sets to launch its targeted fourth quarter marketing and
advertising campaign within the coming weeks.
"As we plan for the final quarter of our 2001 marketing and advertising
initiative, we are confident that Thinkbig will deliver the buy.com
brand with great enthusiasm and creativity,`` said Robert Price,
president of buy.com. "We`re getting back to our roots with the `Lowest
Prices On Earth` by promoting buy.com`s low prices on a huge selection
of top brands. We know Thinkbig will clearly convey our message.``
Designed to build brand awareness and drive revenue, the creative draws
from the companies` earlier minimalist style. buy.com`s television
creative will begin with a silent spot featuring only the name
"buy.com" and their tagline "Lowest Prices On Earth." Newsprint
creative kicks off with the headline "NOT Going Out Of Business Sale"
to emphasize buy.com is here to stay and has great pricing on top
products. Magazine creative utilizes single products with catchy
headlines that play on the product name while speaking to its low
price.
"We are very excited to work with buy.com, and look forward to this
opportunity to re-energize this dynamic company," said Franny Schmidt,
president of Thinkbig. "buy.com selected us because of our personalized
service and ability to lead their marketing initiatives through this
upcoming, critical quarter."
buy.com also has a 2002 Porsche Boxster giveaway promotion set to
launch in October, which will be supported throughout the campaign. The
offline campaign will be focused in the top 15 markets throughout the
U.S. "We`ve designed a layered advertising campaign including
television, print, outdoor, and direct email, set to launch full force
in October,`` said Stew Duncan, Thinkbig`s managing director and
buy.com`s campaign leader. "As other dot com advertising has nearly
disappeared, we`re going to make a splash with the campaign`s
compelling, creative ads appearing nationally in a variety of media
outlets.``
About Thinkbig Marketing Group
Founded in 1999, Thinkbig Marketing Group (www.thinkbig470.com) was
formed with the mission to provide agile, personalized marketing and
public relations services to early-stage and established high growth
companies. Thinkbig`s services include corporate branding, interactive
media, traditional advertising, media relations and creative services.
Thinkbig has carved a niche with a range of companies such as
Hewlett-Packard, Enfrastructure, APConnection, Miramar Venture Capital
and Internet Motors.
about buy.com
buy.com, The Internet Superstore(TM) and low price
leader, offers its approximately 4 million customers nearly 1,000,000
SKUs in a range of categories including computer hardware and software,
electronics, wireless products and services, books, and more.
Individuals and businesses can shop quickly and easily at buy.com 24
hours a day, 7 days a week. buy.com was named the "Best E-Commerce
Site`` by PC World magazine (June 2001), "Best Overall Place To Buy``
by Computer Shopper Magazine (January 2001), the No. 1 electronics
e-tailer in the PowerRankings by Forrester Research, Inc. (November
2000), and a "Best of the Web`` in the computer and electronics
category by Forbes Magazine (spring 2000 and fall 2000). buy.com,
founded in June 1997, is located in Aliso Viejo, California. For more
information visit www.buy.com. buy.com(TM) and The Internet
Superstore(TM) are trademarks of buy.com Inc.
Safe Harbor Statement Under The Private Securities Litigation Reform
Act Of 1995 This release may contain forward-looking statements based
on buy.com`s current expectations, estimates and projections about its
industry, management`s beliefs, and certain assumptions made by it.
Words such as "anticipates," "expects," "intends," "plans," "believes,"
"seeks," "estimates," "may," "will" and variations of these words or
similar expressions are intended to identify forward-looking
statements. In addition, any statements that refer to expectations,
projections or other characterizations of future events or
circumstances, including any underlying assumptions, are
forward-looking statements. These statements are not guarantees of
future performance and are subject to certain risks, uncertainties and
assumptions that are difficult to predict. Therefore, buy.com`s actual
results could differ materially and adversely from those expressed in
any forward-looking statements. Important factors that may cause such a
difference for buy.com are detailed in its filings with the Securities
and Exchange Commission made from time to time, including its annual
report on Form 10K, as amended, filed with the Securities and Exchange
Commission on March 29, 2001 and its quarterly reports on Form 10-Q.
buy.com undertakes no obligations to release publicly any revisions to
any forward-looking statements to reflect unanticipated events or
circumstances. Factors that could cause buy.com`s actual operating
results to differ materially from those in forward-looking statements,
include, but are not limited to, the risk that, because the renewal of
buy.com`s credit card processing agreement was conditioned on the
successful completion of our pending merger with SB Acquisition, Inc.,
our credit card processor will terminate our agreement with them if the
pending merger is not completed, the inability to sustain vendor and
distributor relationships on terms and conditions consistent with past
dealings, the inability to raise additional working capital, its
ability to retain and hire key executives, technical personnel and
other employees in the numbers, with the capabilities, and at the
compensation levels needed to implement its business plan, general
economic conditions and other factors, the possibility of performance
failure by its third party supply and fulfillment providers or the
withdrawal of support or modification of credit terms with such
suppliers and fulfillment partners, the occurrence of system failures,
the amount of product and advertising revenues, the ability to
successfully defend against pending legal proceedings, the failure to
meet its future capital needs in light of ongoing losses, the growth
and retention of its customer base, potential contractual, intellectual
property or employment issues or the inability to successfully defend
against litigation in the future. In addition, with respect to the
merger of the Company with SB Acquisition, Inc., the following factors,
among others, could cause actual events to differ materially from those
described herein: inability to satisfy various conditions to the
closing of the merger, including failure of buy.com stockholders to
approve the merger or failure to obtain any necessary regulatory
approvals; the costs related to the merger; the ability to defend
against pending legal proceedings; the effect of the merger and/or
interim financing on creditor, vendor, supplier, customer or other
business relationships; the ability to retain personnel, including key
personnel; and the results and effects of our inability to pay any
amounts under the interim financing if the merger is not consummated.
Investors and security holders are advised to read the proxy statement
regarding the proposed merger when it becomes available because it will
contain important information. Such proxy statement will be filed with
the Securities and Exchange Commission by buy.com. Investors and
security holders may obtain a free copy of the proxy statement (when
available) and other documents filed by buy.com at the Securities and
Exchange Commission`s website at www.sec.gov. The proxy statement and
other such documents may also be obtained from buy.com by directing
such request to buy.com, Inc., 27 Brookline, Aliso Viejo, California
(949) 389-2000. buy.com and its executive officers and directors may be
deemed to be participants in the solicitation of proxies from
stockholders of buy.com with respect to the transactions contemplated
by the merger agreement. Information regarding such officers and
directors is included in buy.com`s Annual Report on Form 10-K/A filed
with the Securities and Exchange Commission on April 27, 2001. This
document is available free of charge at the Securities and Exchange
Commission`s website at http://www.sec.gov and from buy.com.
-0-
Contact:
Media Contact:
Brenda Sherry -- ThinkBig
949.330.6061
brenda@thinkbig470.com
Carlos Santini - ThinkBig
949.330.6057
carlos@thinkbig470.com
Back...
