Responsys ‘Raises the Bar’ on Email Deliverability With New Premium Service Offerings
PALO ALTO, CA – December 15, 2003 – In its ongoing commitment to set new standards in permission-based email technology and best practices, Responsys®, Inc., a premier provider of email marketing solutions, today announced new premium service offerings that enable marketers to more thoroughly assess, implement, and monitor the delivery of their permission-based email messages. The new offerings, in conjunction with Responsys’ leading campaign execution platform, Responsys Interact®, provide one of the most advanced deliverability solutions available – ultimately leading to higher response rates, improved campaign performance and closer customer relationships.
Businesses increasingly rely on email to communicate with customers and deliver special offers, reservations, confirmations and regular business correspondence. But their ability to use email is being increasingly thwarted by email delivery failure. According to Jim Nail of Forrester Research, spam filters, system glitches, and inbox capacity restrictions disrupt email message delivery. To overcome these treacherous barriers, marketers need to monitor and act on problems that can divert their message from their intended target.
Responsys’ new deliverability offerings ‘raise the bar’ on email delivery technology and best practices. Responsys customers already benefit from a series of standard deliverability services, including: unique IP addresses, proactive monitoring of bounce rates and detailed deliverability reports. With the new premium offering, Responsys’ seasoned marketing consultants guide customers through a rigorous Deliverability Audit which provides detailed analytic and diagnostic services to measure and improve email deliverability and ensure compliance with anti-spam legislation and industry best practices.
Next, marketers receive a thorough assessment of their existing permission, acquisition, and list management practices and specific, actionable best practice recommendations to minimize spam complaints and unsubscribe rates and maximize deliverability. Utilizing a state-of-the-art Deliverability Center, email message content is also pre-tested using a variety of industry leading spam filtering technologies to help troubleshoot potential delivery issues before they become a problem. Responsys also provides customers with detailed reports, including: ‘black list alerts’ and ‘false positive’ analyses, as well as detailed campaign tracking to the top ISPs. Quarterly monitoring of email programs ensures customers stay compliant with current legislation and industry best practices, while achieving their overall deliverability goals.
Forrester Research estimates that up to 29% of marketers’ email messages get bounced.
According to Jim Nail, these undeliverable messages can cause more problems than just the wasted effort of the campaign. Worse, when ISPs see a high percentage of bad addresses from a single source, they may assume the sender is a spammer, block all future emails and even post a domain to the industry blacklists.
"The recent federal anti-spam legislation, as well as ever-changing ISP requirements, have made the delivery and monitoring of legitimate, opt-in email messages extremely difficult for our customers," said Helen Roberts, Chief Operating Officer of Responsys, Inc. "With our enhanced deliverability offerings, marketers have the assurance that their emails will be delivered to their valued customers, and, at the same time, they will be fully compliant with the latest government and ISP regulations."
The Responsys deliverability offerings can be used by virtually any brand-conscious business looking to use email as a valuable, efficient and cost-effective way to communicate with customers. These businesses can depend on Responsys to stay compliant with ever-changing legislation, as well as to help navigate through the complex and technical challenges facing legitimate marketers today and in the future. In addition, with Responsys’ world-class technology and domain expertise, marketers can rest assured they are partnering with a trusted leader who will provide top-quality services, solutions and support necessary for delivering effective online marketing campaigns that maximize revenue and increase customer satisfaction and retention.
About Responsys, Inc.
Responsys®, a premier provider of email marketing solutions for Global 2000 companies, enables performance-driven businesses to execute eMarketing campaigns that significantly improve return on customer relationships. Its sophisticated technology platform provides an enterprise-class solution for helping organizations design, deploy and analyze online marketing programs to drive revenue and increase customer satisfaction and retention. Responsys is trusted by market category leaders such as: Avery Dennison, Carlson Companies, Lands’ End and Office Depot. Responsys is a privately-held corporation based in Palo Alto, California, with offices in: London; New York; Chicago; Boston, MA; and Portland, OR. For more information, visit http://www.responsys.com.
Contact:
Carolyn Love
Responsys, Inc.
(650) 858-7427
clove@responsys.com
Derek Kober
Neale-May & Partners
650-328-5555 ext. 126
dkober@nealemay.com
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