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Press Releases Tuesday, September 25, 2001   
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American Jewelry Corp. Plans to Market Its Products on eBay Stores

NEW YORK, Sept. 24 -- American Jewelry Corp. (OTC Bulletin Board: AMJC), a premier designer, manufacturer and distributor of fine jewelry, today announced its plan of opening a web based store on eBay Stores to market a line of jewelry that will include charms, bracelets and earrings as well as brand name watches.

Isaac Nussen, President of American Jewelry Corp., stated, "As we have completed the launching of our Yahoo! Store http://store.yahoo.com/elegantchoice, we are moving forward with our plan of increasing our presence on the internet by adding additional prime locations. We believe that, when opened, the eBay Store will add exposure and sales from customers we are seeking as well as increase awareness of our own site -- ElegantChoice.Com, which will continue to carry a much larger selection of products."

AMJC, a Delaware corporation is a jewelry designer, manufacturer, and distributor. The Company`s product line includes a wide assortment of gold and platinum jewelry along with diamonds, pearls and brand name watches.

The press release contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expression of future goals and similar expressions reflecting something other than historical fact involve risks and uncertainties. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties.

CONTACT:
Tim Matula, Investor Relations
+1-425-836-9035
Matula@cnw.com

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