Visa and Terra Lycos Join Forces to Provide Secure Electronic Commerce for Latin America
Terra Lycos to integrate Visa`s e-commerce Secure Transaction Platform
MIAMI, Sept. 24 --
Terra Lycos (Nasdaq: TRLY; Madrid Exchange: TRR), the global Internet network,
and Visa International, Latin America and Caribbean Region, the leading global
payments service, entered into a major multi-faceted alliance to bring Latin
American and Caribbean consumers and businesses the best Internet experience
by providing security, trust and convenience.
The agreement leverages the companies` well-recognized brands and
extensive global networks to promote the ease and benefits of making secure
on-line purchases. It capitalizes on Terra Lycos extensive reach --
70 percent of the Latin American Internet audience -- and Visa`s ubiquitous
on-line acceptance, currently accounting for 93 percent of e-merchants and
55 percent, or US$198 million, of the overall volume of on-line credit card
purchases, as reported in the 2000 Boston Consulting Group study, Online
Retailing in Latin America: Beyond the Storefront.
Terra Lycos will integrate Visa`s e-commerce Secure Transaction Platform
through payment authentication for enhanced consumer protection while shopping
on-line. This Platform assures e-merchants that sales of goods and services
made through Terra will be valid, as the cardholder`s issuer will have
validated and approved the transaction.
This partnership moves beyond traditional online advertising-based
alliances by providing a Secure Transaction Platform, comprehensive marketing
program, consumer awareness and a wide range of benefits for Visa cardholders
and Terra users.
CONTACT:
Press Office of Terra Lycos
+34-91-452-30-47
or fax,+34-91-452-31-46
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