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Press Releases Tuesday, December 16, 2003   
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YANTRA CONTINUES TO BUILD UPON SUCCESS IN RETAIL INDUSTRY

Delivery of Expanded Solution Footprint and Hiring of Industry Leader Fortifies Commitment to Retail Market

TEWKSBURY, MASS – December 16, 2003 – Yantra Corporation (www.yantra.com), the leading provider of solutions for Fulfillment Excellence, today announced two strategic moves – the delivery of the Yantra Retail Solutions Suite and the hiring of 15-year retail industry veteran, Hunter Harris – to build on the company’s success in the retail industry. Today’s announcements further demonstrate Yantra’s commitment to aligning the company’s assets to successfully penetrate strategic vertical industries, of which retail is a significant focus.

Having delivered innovative customer order management solutions for leading retailers such as Best Buy and Target in the U.S., and Argos and Screwfix in the UK, Yantra understands the challenges retailers face and the opportunities they need to leverage in order to stay ahead of the competition and keep customers coming back. Yantra’s Retail Solutions Suite is designed to enable retail fulfillment for every customer interaction. It provides expanded functionality for retailers to address customer facing and supply chain business processes. Yantra’s customers benefit from the ability to drive new revenue growth, enhance the customer experience and streamline costs.

Harris, Yantra’s vice president of Retail Market Development, brings a wealth of experience in driving revenue growth, fostering strategic relationships and creating a compelling value proposition for retailers. Prior to joining Yantra, Harris led SAP America’s Retail group. He has also held management positions at Retek and boutique retail IT consultancy, CFT Consulting. At Yantra, Harris will be responsible for guiding the company’s retail product strategy and executing its retail go-to-market plan.

"The addition of Hunter to our team and the delivery of the Retail Solution Suite are important steps forward for Yantra and for our retail business," said Michael Grandinetti, SVP and chief marketing officer at Yantra. "Hunter’s retail expertise will empower us to provide best-in-class products to our current customers, as well as grow the business. Hunter will be a critical part of our retail industry market development as Yantra aligns with strategic vertical industries."

"Retailers are responding to customer demand faster than ever before. Yantra’s solutions help retailers meet their customers’ increasingly demanding expectations for sales and service across all channels," commented Harris. "Retailers use our solutions to increase sales by differentiating their in-store offering and customer experience while simultaneously reducing inventory and containing spending on technology. Our customers choose and stay with Yantra because we provide them with deep domain experience and solutions that drive repeat purchases and customer loyalty."

Yantra has developed its Retail Solutions Suite through organic product development and strategic partnerships. Customers can leverage the suite as a comprehensive and integrated offering or as individual solutions to address functional business processes. Yantra’s Retail Solutions Suite includes:
Retail Customer Order Management – Yantra’s Retail Customer Order Management solution enables retailers to fulfill the most complex orders regardless of channel. Features include the ability to create special orders, schedule home delivery and service, and guarantee service levels based on real-time ATP.
Retail Enterprise Selling – Yantra’s Retail Enterprise Selling solution enhances the in-store experience by providing retailers with the ability to create special orders or schedule delivery or service directly from any channel or device, including POS terminal, wireless customer service device, website or in-store kiosk. The Retail Enterprise Selling solution also enables robust store inventory management, including RFID receiving, real-time aisle replenishment and task management.
Retail Supply Chain Synchronization – Yantra’s Retail Supply Chain Synchronization solution enables retailers to configure and connect unique collaborative processes with their suppliers and partners, as well as achieve complete visibility to inbound supply from vendors – whether in transit or at rest.
Retail Networked Warehouse Management & Logistics – Yantra’s Retail Networked Warehouse Management & Logistics solution enables retailers to manage warehousing, distribution and fulfillment operations across a network of disparate facilities from a single, centralized point of control. This solution also enables retailers to configure and automate complex returns processes.

Yantra will be demonstrating its Retail Solutions Suite at the upcoming National Retail Federation (NRF) Big Show. The conference takes place January 11th – 14th at the Jacob K. Javits Convention Center in New York City. Yantra will be located at Booth #109.

About Yantra Corporation
Yantra Corporation is a leading provider of solutions for Fulfillment Excellence. Yantra’s Synchronized Fulfillment Solutions deliver real-time, intelligent execution between the customer, operations, partners and the supply chain. Privately held and headquartered outside of Boston, Massachusetts, Yantra focuses on Retail, Wholesale Distribution, Logistics and Manufacturing vertical industries, and works with world-class companies such as Argos, Best Buy, DHL, FedEx, Motorola, School Specialty, Inc., SYSCO Corporation, Target, Texas Instruments and Thomson. For more information call 888-2-YANTRA or visit www.yantra.com.

Yantra and the Yantra logo are trademarks or registered trademarks of Yantra Corporation in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

Contacts:
Joseph Vukson
Yantra Corporation
(978) 513-6180
jvukson@yantra.com


Jennifer Donovan
Horn Group
(781) 356-7150
jdonovan@horngroup.com
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